People are all focused on the Cybertruck at the moment.
But let's talk about what the Cybertruck enables. Namely, a Cybercar that could be announced in a few years.
If they can make a Cybertruck that goes 250+ miles for $40k, then I'm thinking they could make a much smaller Cybertruck that goes 250+ miles for under $30k, and perhaps as low as $25k.
As many of you know, I've been a proponent that Tesla will need to release a Gen4 vehicle that competes with the Corolla/Camry market directly (not talking about cost of ownership but purely sticker price). And in order to do so, the big challenge is price.
Sure battery prices are dropping and this helps. But if Tesla can figure out a way to make the manufacturing process much cheaper for a Gen4 car, then this could enable them to produce a car that ends all ICE cars.
Enter Cybertruck.
While the world reacts over it's looks, what's most interesting is it's cost structure and design.
By going with a stainless steel exoskeleton, Tesla supposedly is able to make the car without an expensive stamping press. And further, they don't need a paint shop as well.
Just eliminating those two major parts of the manufacturing process will drastically reduce costs.
As transport goes fully autonomous, the idea of transport will evolve into one where you are no longer "driving a car" but rather the "car is driving you." Thus, the priorities of what's important in a car changes.
If a car is driving you, some/many might want the safest car around. And that is where the Cybercar will excel.
The Cybercar will borrow a lot from Cybertruck in terms of it's dent-proof exoskeleton and bulletproof glass. Basically, it will be the safest passenger car ever and a true armored personal carrier vehicle. This is something no other manufacturer is even thinking about at this price point (under $30k).
Tesla can also eventually release a regular-looking Gen4 car (just like it can release a regular looking pickup truck too), but that could actually be a couple years after the Gen4 Cybercar since the Cybercar is what will enable the cheapest manufacturing process possible. And as costs get driven down with volume, Tesla will also be able to release a slightly higher priced Gen4 car (under $30, maybe under $25k).
So, while most everyone is focused on the design of the Cybertruck, as an investor I'm most excited at the developments Tesla has made with reducing the cost of manufacturing and the ability to make a super heavy and super large truck that goes over 300+ miles for under $50k. This is the major achievement. Also, not to mention a 500+ mile range super large and heavy truck that goes 2.9s 0-60mph all for under $70k.
Tesla's Cybertruck announcement was a twofold announcement: 1) here's the Cybertruck, and 2) we've made major advances with cost/range that will extend to our entire vehicle lineup going forward.
Arguably, #2 is a much larger and more significant announcement.
As long as Tesla dominates #2 (cost/efficiency/etc), then they will be able to release new vehicles that other manufacturers can't beat.
For example, Elon's mentioned previously that if people don't like/buy the Cybertruck they can always release a more regular-looking pickup truck. This highlights that the more important thing is the platform for the pickup truck (vs the design).
In other words, the pickup truck platform will be extendable so that Tesla will be able to make a regular pickup truck using the same platform (powertrain) and maybe even some or most of the interior as well.
Tesla can also use the powertrain for the pickup truck to maybe a Sprinter-like delivery van. Imagine a Sprinter-like delivery van that gets 500 mile range, all for the same or similar price as a Mercedes Sprinter van. This is the looming death of the MB Sprinter van. It's just a matter of time.
Also, it's possible that Tesla can leverage the powertrain for the pickup truck and release an extra large SUV. If they can get the price right, people would be all over this.
Starting at the upcoming Investor Battery Day, we'll see Tesla's long-term battery strategy. It's probable (almost a sure thing in my opinion) that Tesla starts to make their own cells using Maxwell technology and other improvements. And I believe it's upon this foundation that Tesla is predicting/planning to deliver the 500+ mile pickup truck and the 500 miles Semi truck.
It's also this next generation cell that will enable a 500+ Model S/X. And likely a 400-500 miles Model 3/Y.
But with Tesla getting into cell production, there are additional risks that Tesla will take on. Making cells will likely be a learning process, and sometimes new technologies don't always work out the way we think they will. It's possible Tesla doesn't realize the full cost or range improvements they are expecting. And it's possible scaling their own cells will be another production ramp hell.
But Elon knows what he must do. He will push the envelope and do whatever it takes to push the transition to sustainable transport and energy.
And the Cybertruck reveal was just that. Elon pushing the envelope. And showing us what's ahead for Tesla's future lineup of vehicles.
But let's talk about what the Cybertruck enables. Namely, a Cybercar that could be announced in a few years.
If they can make a Cybertruck that goes 250+ miles for $40k, then I'm thinking they could make a much smaller Cybertruck that goes 250+ miles for under $30k, and perhaps as low as $25k.
As many of you know, I've been a proponent that Tesla will need to release a Gen4 vehicle that competes with the Corolla/Camry market directly (not talking about cost of ownership but purely sticker price). And in order to do so, the big challenge is price.
Sure battery prices are dropping and this helps. But if Tesla can figure out a way to make the manufacturing process much cheaper for a Gen4 car, then this could enable them to produce a car that ends all ICE cars.
Enter Cybertruck.
While the world reacts over it's looks, what's most interesting is it's cost structure and design.
By going with a stainless steel exoskeleton, Tesla supposedly is able to make the car without an expensive stamping press. And further, they don't need a paint shop as well.
Just eliminating those two major parts of the manufacturing process will drastically reduce costs.
As transport goes fully autonomous, the idea of transport will evolve into one where you are no longer "driving a car" but rather the "car is driving you." Thus, the priorities of what's important in a car changes.
If a car is driving you, some/many might want the safest car around. And that is where the Cybercar will excel.
The Cybercar will borrow a lot from Cybertruck in terms of it's dent-proof exoskeleton and bulletproof glass. Basically, it will be the safest passenger car ever and a true armored personal carrier vehicle. This is something no other manufacturer is even thinking about at this price point (under $30k).
Tesla can also eventually release a regular-looking Gen4 car (just like it can release a regular looking pickup truck too), but that could actually be a couple years after the Gen4 Cybercar since the Cybercar is what will enable the cheapest manufacturing process possible. And as costs get driven down with volume, Tesla will also be able to release a slightly higher priced Gen4 car (under $30, maybe under $25k).
So, while most everyone is focused on the design of the Cybertruck, as an investor I'm most excited at the developments Tesla has made with reducing the cost of manufacturing and the ability to make a super heavy and super large truck that goes over 300+ miles for under $50k. This is the major achievement. Also, not to mention a 500+ mile range super large and heavy truck that goes 2.9s 0-60mph all for under $70k.
Tesla's Cybertruck announcement was a twofold announcement: 1) here's the Cybertruck, and 2) we've made major advances with cost/range that will extend to our entire vehicle lineup going forward.
Arguably, #2 is a much larger and more significant announcement.
As long as Tesla dominates #2 (cost/efficiency/etc), then they will be able to release new vehicles that other manufacturers can't beat.
For example, Elon's mentioned previously that if people don't like/buy the Cybertruck they can always release a more regular-looking pickup truck. This highlights that the more important thing is the platform for the pickup truck (vs the design).
In other words, the pickup truck platform will be extendable so that Tesla will be able to make a regular pickup truck using the same platform (powertrain) and maybe even some or most of the interior as well.
Tesla can also use the powertrain for the pickup truck to maybe a Sprinter-like delivery van. Imagine a Sprinter-like delivery van that gets 500 mile range, all for the same or similar price as a Mercedes Sprinter van. This is the looming death of the MB Sprinter van. It's just a matter of time.
Also, it's possible that Tesla can leverage the powertrain for the pickup truck and release an extra large SUV. If they can get the price right, people would be all over this.
Starting at the upcoming Investor Battery Day, we'll see Tesla's long-term battery strategy. It's probable (almost a sure thing in my opinion) that Tesla starts to make their own cells using Maxwell technology and other improvements. And I believe it's upon this foundation that Tesla is predicting/planning to deliver the 500+ mile pickup truck and the 500 miles Semi truck.
It's also this next generation cell that will enable a 500+ Model S/X. And likely a 400-500 miles Model 3/Y.
But with Tesla getting into cell production, there are additional risks that Tesla will take on. Making cells will likely be a learning process, and sometimes new technologies don't always work out the way we think they will. It's possible Tesla doesn't realize the full cost or range improvements they are expecting. And it's possible scaling their own cells will be another production ramp hell.
But Elon knows what he must do. He will push the envelope and do whatever it takes to push the transition to sustainable transport and energy.
And the Cybertruck reveal was just that. Elon pushing the envelope. And showing us what's ahead for Tesla's future lineup of vehicles.