Sherlo
Member
Umm, OK. I have a contracting business with about 10 pickups at any given time. We do heavy construction. We own standard pickups with varying lengths beds. None are 4 wheel drive. None "look tough." The average contractor with a big pickup is using it to hall 2x4's to residential projects but think it is cool to look like they are driving a tank. Also, the vast majority of work trucks do things like delivering car parts to repair shops and get run ragged by pool service companies and stuff like that. There will be a market for these in business for sure. I am less sure about farm market.
Agree:
“According to Edwards’ data, 75 percent of truck owners use their truck for towing one time a year or less (meaning, never). Nearly 70 percent of truck owners go off-road one time a year or less. And a full 35 percent of truck owners use their truck for hauling—putting something in the bed, its ostensible raison d’être—once a year or less.”