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Analysis of Sal Demir's Tesla Analysis 2.0

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Does anyone know if the Roadster will be a different design from the previous Lotus body? I personally don't like the looks of that particular Lotus body style. I have paused on purchasing a Porsche 911 hoping Tesla will come out with a more muscular/ sexy mature sports car with the same performance characteristics of their prior Roadster. If they do, will buy one of those too in addition to a Model E Convertible.. :)
It will be a while until we see what they come up with for the Roadster. In any event the only reason for the Lotus body style is because Lotus is the only manufacturer that is willing to sell gliders. Tesla will have much more freedom in their design for the Roadster once they get back around to it.
 
And just take his PPS in half for all the other debatable issues. I'll settle for $1,000 a share by 2019 :p
Just for fun, I figured out what the stock price would need to be for my shares to be worth *pinky to mouth* one million dollars.

It came out to something of a cosmic number: $1234.56. Clearly the gods of random numbers and coincidence are telling me that's my sell point.
 
Here's the wording I found.



I believe this means in the 200,000th vehicle is delivered in Q1, then all the vehicles in Q2 also get the full credit. Q3 and Q4 would be $3750, and Q1/Q2 the next year would be $1875.

It's actually disappointing that the Model S (and probably X) is selling so well because at this rate it seems nearly impossible that the Gen 3 will be able to take advantage of any major tax credits.

I was trying to think through a scenario where Tesla would have mass production set to go and then time it so their 200,000th EV was sold at the same time that mass production was hitting full swing. Imagine 2 quarters of Model E cars getting the $7500 back and then 2 more quarters of $3750 and 2 of $1875. Since there doesn't seem to be a numerical limit on the number of cars that would qualify, potentially a huge volume of Gen 3 cars could get the rebates. Imagine how crazy people would go for a sub $30k gen 3!

In order for this we would need another offering pretty soon then Tesla would have to help build a few more battery plants, build factories in Europe and Asia, and get full swing production by Q1 2017. Looking slim. Here's hoping to at least the $1875 rebate on early Gen 3's... What do other people think?
 
It's actually disappointing that the Model S (and probably X) is selling so well because at this rate it seems nearly impossible that the Gen 3 will be able to take advantage of any major tax credits.

I was trying to think through a scenario where Tesla would have mass production set to go and then time it so their 200,000th EV was sold at the same time that mass production was hitting full swing. Imagine 2 quarters of Model E cars getting the $7500 back and then 2 more quarters of $3750 and 2 of $1875. Since there doesn't seem to be a numerical limit on the number of cars that would qualify, potentially a huge volume of Gen 3 cars could get the rebates. Imagine how crazy people would go for a sub $30k gen 3!

In order for this we would need another offering pretty soon then Tesla would have to help build a few more battery plants, build factories in Europe and Asia, and get full swing production by Q1 2017. Looking slim. Here's hoping to at least the $1875 rebate on early Gen 3's... What do other people think?

If thoose 200k paid 5k$ each for their reservation, they would get 1 billion. I think it will be more than 200k very fast.
 
If thoose 200k paid 5k$ each for their reservation, they would get 1 billion. I think it will be more than 200k very fast.
Yeah, i heard that argument a couple of times before, but I don't know... I don't think we should assume the same consumer segment for Model E as for S and X. The first 2 models are 70-100k cars, with the very first orders having been 100k+ Sigs. People buying the Model E might very well come from a completley different (i.e. more modest) salary bracket, don't you think?

Also, with a 100K car, 5k is 5% in advance. 5K for a 35K car is almost 3x higher.
 
Yeah, i heard that argument a couple of times before, but I don't know... I don't think we should assume the same consumer segment for Model E as for S and X. The first 2 models are 70-100k cars, with the very first orders having been 100k+ Sigs. People buying the Model E might very well come from a completley different (i.e. more modest) salary bracket, don't you think?

Also, with a 100K car, 5k is 5% in advance. 5K for a 35K car is almost 3x higher.

Yea, you're spot on here. Since I'll be getting on that list as soon as it's out I've been thinking a lot about this lately. I don't think they really want to set a precedent of putting down a deposit years in advance to buy a Tesla, but the inital demand for Gen III will necessitate some sort of list. All this will be amplified if the first few months of Gen III will still get the $7500 credit. I suspect they might have something comparable to the Model S Signature series which will require a deposit, and then have a secondary list with no deposit, or a very small one ($1k or less). The signature cars will be well over $35k, probably a larger battery than the base model and some other options included to get the price into the $50k range.
 
Yea, you're spot on here. Since I'll be getting on that list as soon as it's out I've been thinking a lot about this lately. I don't think they really want to set a precedent of putting down a deposit years in advance to buy a Tesla, but the inital demand for Gen III will necessitate some sort of list. All this will be amplified if the first few months of Gen III will still get the $7500 credit. I suspect they might have something comparable to the Model S Signature series which will require a deposit, and then have a secondary list with no deposit, or a very small one ($1k or less). The signature cars will be well over $35k, probably a larger battery than the base model and some other options included to get the price into the $50k range.

I think having a reservation list for each car model you release is the way they want to go for sure. I have been expecting 2500 for the reservation fee. The Model E is suppose to be 1/2 the cost of the Model S so I don't think they will lower the reservation fee by more than 50 percent. They will find plenty of people to put deposits down at that price. (ME).

If it was 5k I would have to think pretty hard about it.
 
I think having a reservation list for each car model you release is the way they want to go for sure. I have been expecting 2500 for the reservation fee. The Model E is suppose to be 1/2 the cost of the Model S so I don't think they will lower the reservation fee by more than 50 percent. They will find plenty of people to put deposits down at that price. (ME).

If it was 5k I would have to think pretty hard about it.

A large percentage of Gen III buyers will not be the type of people who have $2500 cash that they are willing to part with for something they won't get for another year+. I'll be there on day 1 with whatever deposit it takes, but I hope they have a way for others to at least get on some sort of list without a deposit.

That said, I do hope the demand remains high enough that they can start a list and require deposits every time they launch something new.
 
A large percentage of Gen III buyers will not be the type of people who have $2500 cash that they are willing to part with for something they won't get for another year+.
If the target is BMW 3 series buyers, sure they will have that money. I think Tesla can get 100k reservations in a year @ $2.5k each - even if they start the reservation now.

Probably every Leaf & Volt owner wants one - that in itself is 60k !
 
If the target is BMW 3 series buyers, sure they will have that money. I think Tesla can get 100k reservations in a year @ $2.5k each - even if they start the reservation now.

Probably every Leaf & Volt owner wants one - that in itself is 60k !

One of the big unknowns is if many people looking for a 25k car will make the calculation for maintenance and fuel costs. If you take annual maintenance and the difference between electric vs. gasoline fuel, and deduct that from the monthly lease fee, it might make you realize a Model E might still be in your reach, even thou you were looking for a Focus.

I did not like Tesla's calculator at first as it was way too agressive and the "not pulling into a filling station is worth 100 bucks of your time" logic discredited the whole thing. Frankly it seemed like a way overdone marketing scheme. But if you do the same calculations in an educated way, it may make sense. But Tesla needs to educate people in the run up to E.
 
1. Revenue: approximately $28 billion125k Model S/X (ASP of $88k) = $11b
375k Gen 3 Sedan (ASP of $45k) = $16.875b.

Hey Dave I enjoyed reading your post. One area that you might consider revising is on Model S/X ASP. Current ASP is $93-94k, and Model X will likely have higher ASP because of the AWD option. To be consistent with your logic above that prices are likely to rise over time, an ASP of $88k on this platform in 2019 seems out of place. 3% inflation from the current ASP puts 2019 around $113k rather than $88k, and adds a full $1 billion to EBIT leaving your other guesses intact. If half of production comes from Model X, ASP may be higher yet. Quite a large difference to the outcome IMO.
 
Even without considering that AWD option, Model X is going to be priced 10% higher than a similar Model S. Elon always talks about Model X being "similarly" priced to model S, but one time I caught him saying that the Model X will be about 10% more than Model S, which makes more sense than pricing it the same as your sedan.
 
Alright, now that I've had a night to sleep on it, I'll share my thoughts on Sal's 2019 forecast.

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Really Big Excellent Post
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I'm late to the party thanks to spending the last couple of weeks off the grid, camping and hiking in Zion -


Zion.jpg


And the Grand Canyon -

Grand Canyon.jpg


(Yes, this landscape porn is clearly OT, but all you haters can just keep on hating.. :wink:)

My only addition to DaveT's takedown of this analysis would be to emphasize the major production barriers to Tesla achieving the kinds of numbers that Sal is talking about.

Battery production constraints in particular, have been covered in the discussion in the Cost/kWh thread, which I believe began here -

And we also know that Tesla is also working with Samsung as an alternate supplier. With all of this activity, Tesla is certain to take over an increasingly large share of the 18650 market, and they will do so as other players are exiting the market, allowing Tesla to purchase batteries from existing plants whose costs have already been fully amortized. In the long term though, GENIII requirements will substantially outstrip existing production capacity (which I estimate is enough to supply ~120,000 Model S class batteries if you use a nextgen cell with 4.0mAh).

So we'll get a sense of Tesla GENIII sales expectations in a year or two when the major battery manufacturers start announcing additional production capacity to support it. A likely doubling or tripling of global cylindrical battery production is not the sort of thing that will fly under the radar.

Fundamentally this also goes to the commentary that Dave had regarding costs. We are now talking about the need for billion dollar+ investments in new battery production, and the possibility of large scale M&A on the part of Tesla to aquire the production capacity and expertise to create sufficient liION production capacity just to support Gen III.

I am skeptical that Tesla can get all of their production ducks in a row to assure sufficient battery supplies to allow them to even max out the production capacity of NUMMI by 2017/18. Not when we are already seeing evidence that Tesla will have soaked up all of the available 18650 production capacity in the 2014-2015 timeframe (ie, before Model X production even really gets rolling) and will be in scramble mode to secure battery supplies sufficient to cover the full ramp-up of the S platform, let alone a Gen III rollout.

Sure, it CAN happen, but to do it Tesla will need to throw a lot more resources at the problem than they were even thinking 4 months ago. The last secondary gave them the resources to get to Gen III when they were assuming 40k total sales/year on the S platform (which was the assumption after Q1). Now that they seriously need to plan for the possibility of 100k annual sales of the S platform in the next few years, those assumptions are no longer valid, and they are now facing a potential shortage of capital, and the need for long lead times to ramp up battery production.

I don't think Sal is sufficiently accounting for these very real financial and logistical constraints, and it'll very difficult to model the path forward until Tesla puts a real plan in place to address this, and secures the capital needed to move forward. Based on current known resources and planning, my own models point to zero Gen III production in 2017, and probably 2018 as well.

If we don't see a major secondary (or other move) that is devoted to battery production, or else if we don't see major producers commit to tripling global capacity on their own hook (which I am skeptical they will do) within the next year, I expect to see the Gen III release date start to get pushed back as Tesla continues to focus on fully exploiting the S platform (which will require a major increase in global battery capacity all on its own).
 
Getting the light balance right on the Grand Canyon shot using my iPhone was a bit of a pain, and took like 4 tries to get right (yes, I use my iPhone for pics. Mostly cause I am too cheap and lazy to get a real camera and lug it around, lol)

Don't you think 4 years is enough time for the "Invisible Hand" of capitalism to work it's magic in this supply/demand contrast?
4 years until 2017 is a long long time in my view (think of how far Tesla came over the past 4 years)...I just don't see the same battery constraint obstacles you see lasting.
 
Don't you think 4 years is enough time for the "Invisible Hand" of capitalism to work it's magic in this supply/demand contrast?
4 years until 2017 is a long long time in my view (think of how far Tesla came over the past 4 years)...I just don't see the same battery constraint obstacles you see lasting.
I'm really not sure. If Tesla is the only driver for massively increased 18650, I don't see the various manufacturers ramping up just because Tesla thinks they might be using lots of them in 4-5 years.

The invisible hand of supply and price responds more to actual demand, rather than potential demand that might possibly exist. It'd be a huge gamble for Panasonic to commit money to doubling their facilities on the hopes that Tesla lives and thrives.
 
> I'm really not sure. If Tesla is the only driver for massively increased 18650, I don't see the various manufacturers ramping up just because Tesla thinks they might be using lots of them in > 4-> 5 years.
> The invisible hand of supply and price responds more to actual demand, rather than potential demand that might possibly exist. It'd be a huge gamble for Panasonic to commit money to
> doubling their facilities on the hopes that Tesla lives and thrives. [ckessel]

Lies I say, all lies. Say it isn't so. This is . . . the 21st Century, by golly. Ok, so *you* should call Panasonic and suggest it'd be a really, really good idea to partner with TM to build new LiIon battery plants all over the globe. They are rational, they'll listen to you. I think they still use the person-to-person business model.
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