Ford's dealer model is to blame for some of this. Once you configure your Lightning on Ford's website and get a "price" it goes to the dealer, and they can mark it up to whatever they want, and they do. You have no way of knowing what that number is until you it "submit" on your order, then you get a new quote from the dealer, and it can be 10-20% more than you budgeted for. When you "cancel" you have to do that at the dealer(i.e. refuse delivery) but the car is already "sold" to the dealer, so there is sits - they are hoping you want it so bad you'll pay the premium. Truth is most dealers end up sitting on inventory with strange features that customers ordered that perhaps others don't want. Tesla's model, even with their "price of the week" sales model is much much better.