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Tesla, An Uncomfortable Wake-Up Call For Germany. All Hands On Deck! | CleanTechnica
A very sober indictment of German EV efforts. He seems to think they have already lost and won't be able to come back and compete with Tesla.
He isn't. He seems to have zero automotive related experience at all.[as a German automotive engineer]
He identifies himself as a German engineer. Doesn't say what industry. Does say he has analyzed every current and future EV so does have some expertise.He isn't. He seems to have zero automotive related experience at all.
Guess Audi likes to test in house rather than release "beta" and have the customer to the testing for them? Also...they don't have an earnings crunch...so delay to make sure they deliver a complete product.
actually I think this is more telling:
"The e-tron delays were first reported by German newspaper Bild am Sonntag, citing sources close to the company. The paper said delivery could be delayed by several months.
The paper also said Audi was locked in price negotiations with LG Chem, the South-Korean supplier of batteries for its electric vehicles, which wants to increase prices by about 10 percent because of high demand"
VW and all the other automotive companies are almost totally reliant on 3rd party suppliers for batteries, a 10% rise in battery cost will all but wipe out any profitability unless the sell price changes in line with this which in turn would put Audi at a price disadvantage. Who knows if there's more hikes in the pipeline too.
In the first year or two a price disadvantage will not have any real effect as there will be enough pent up demand from buyers who are committed Audi-philes and prepared to accept VAG Audi lies and deceit over emissions, but be in no doubt how worried VAG Audi and others will be about Tesla's profitability over time (before the shorts kick in with their diatribe). Automotive is a long game.
BUT your post expressed some fine ideas. (from the article @mspohr)I stand corrected.
VOLUME makes a BIG difference. and with EVs so do batteries which are on a downward trend for decades. Similar to solar panels it doesn't happen over night - but the trend is clearly there.A much more realistic price, although ideally you want to reach Toyota Camry level (starting around $25K). The question is if it can be done without losing money.
The what now?
+1
Why do automakers think putting black body cladding on a vehicle makes it look rugged or at all attractive? I would have considered a XC-70 if I could delete all the body cladding. Oh, and reduce the ride height. Oh, nevermind.... I just wanted a V70 anyway, but they stopped selling it in US.
Nice necro-bump. Now you can buy the V90 and V90 Cross Country in USA. However, only with T5 FWD and T6 AWD powertrains. T8 PHEV is not available. To my eyes it's a sweet body and I wish Tesla would make something like it. Of course the long hood is unnecessary for an EV.The 2006 6MT V70R, shweet ride.
Nice necro-bump. Now you can buy the V90 and V90 Cross Country in USA. However, only with T5 FWD and T6 AWD powertrains. T8 PHEV is not available. To my eyes it's a sweet body and I wish Tesla would make something like it. Of course the long hood is unnecessary for an EV.