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Incredible video featuring Model S

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Well...that's a lot of flash and digital effects but it is completely devoid of informative content.

The video isn't really about the Model S. It's more a video made to show their artistic abilities and technology. They used the Model S because...


This made working with a Tesla Model S the obvious choice of vehicle. Tesla is not only a brand we identify with on all levels, it is a case of automotive fiction meeting science fact, and to drive one is to understand that the game has changed. The game has also changed for how motion productions run and we aim to be at the cutting edge.
 
The video isn't really about the Model S. It's more a video made to show their artistic abilities and technology. They used the Model S because...


This made working with a Tesla Model S the obvious choice of vehicle. Tesla is not only a brand we identify with on all levels, it is a case of automotive fiction meeting science fact, and to drive one is to understand that the game has changed. The game has also changed for how motion productions run and we aim to be at the cutting edge.

That's exactly what I was going to say. It was more or less an expression of art featuring the Model S rather than a commercial.
 
If you can evoke an emotion that sticks with a lasting image of the brand, you have won the advertising game.

There does not need to be any information about the product presented. And you can still win.

Those guys win.