Andyw2100
Well-Known Member
Well, going back to regional differences, even 0-60 is "controversial".
In the U.S. we are used to the inclusion of rollout for arriving at the 0-60 spec. In Europe, rollout appears to not be accepted as much.
I think Tesla is learning, and if nothing else comes of all this, at least there is that.
I feel like the Tesla marketing department doesn't fully appreciate how good the Model S is, so to some extent uses traditional marketing tactics when they don't have to. Tesla could publish complete information on roll out, and the numbers would still be incredibly impressive, and in all likelihood about the same number of people would complete purchases. I'm in the camp opposed to doing things like working the gas savings into the price of the car and the rebate into the price of the car on the website. I think it's unnecessary, and makes Tesla look too ordinary--too much like car dealers who price their cars at $19,999. Tesla is better than that. The Model S is better than that. Tesla should embrace the high road, like what they are doing with the seatbelt recall. They should endeavor to have a reputation of excellence. A reputation of being above the fray. "We found one faulty seat belt, so we recalled 90,000 cars. That's what we do. We're Tesla." That's the attitude I want to see from the marketing department. "We're not going to show you gimmicky pricing. The car costs $70,000 - 100,000. Extras can add up to $30,000. You'll get a tax rebate of $7500 and of course significant savings from the money you won't spend on gas." Simple as that.
The Model S (and I imagine now the Model X too) are good enough to be the vehicles that sell themselves. Tesla just needs to let them.