I am wondering if we'll see market reaction to this on Monday. There are several levels of why this is significant (whether market picks up on this or not is a totally different story...)
- Demand generation. As was mentioned by uselesslogin the new leasing (and it is "real" leasing by third company with montly payment hundreds of dollars lower than for a 60 month financing) has potential to significantly broaden Model S addressable market.
- Leasing by a third entity (US Bank) means improvement to the top line, because if car is leased through Tesla the income is deferred. If car is leased through US Bank, the full selling price is realized by Tesla at the moment of sales of the car to US Bank, which in turn owns the car and leases it out to a customer.
- According to one of the interviews Elon mentioned that the main reason Tesla could not offer true lease is that banks were reluctant to establish residual prices at the end of lease because of lack of history of the secondary market for used Model S cars. The fact that a bank is willing to establish high enough residual value to offer attractive leases, means that Model S is becoming a mainstream luxury car with banks having enough confidence to allow for conventional leasing
Definitely agree with you that the new and more affordable leasing option is going to grow the addressable market for the Model S and X.