Judging from both forums and from other communications I've had with Tesla owners, the "normal" Tesla user has reasonably high degree of technical aptitude, understanding that they are early adopter, sensitivity to range issue, and curiosity about influences on range (temperature, driving habits, vampire load, etc.), frustration that "projected" is not on dash, but knowledgeable enough to display it on center screen. I think that so far, Tesla Motors has designed their offer to this crowd, not to the mass market.
The person who would drive 240km, arrive with 1km rated, and wonder why is probably more indicative of the mass market that Tesla will need to understand better and cater to if they are to broaden their customer base.
I believe the right answer to this is better documentation and - as patp says above - better-trained delivery specialists. Tesla has GOT to know that range anxiety is the biggest obstacle to success - and most of it is psychological.
Example: My last car was Jaguar XF-S. There was a normal gas gauge, and one could optionally display remaining range (as one can on Tesla as well, if instructed how) but with absolutely no transparency as to formula. Had the Jag 5 years and 50k miles. Throughout, projected range was very optimistic on full tank (usually overstating by 50%), and became more accurate as tank emptied. I'd guess that with 1k left, it would be extremely accurate: +/- 1k. Never got there though, and never worried about it, because there's a petrol station on every corner.
With Tesla, I find the projected range much more useful than on the jag - as long as I display energy app on center screen so I can see projected, and use "average" vs. "instant". I almost always have it up, because there isn't a level 3 charger on every corner, and I don't want to be caught short on electrons.
So, Tesla has given us better tools than we ever had with ICE cars regarding range, but shown little sensitivity at delivery and in documentation regarding instruction about using it. So, the curious figure out how, and the less curious get to the destination with 1k rated left and freak out.
Yes, tweak the displays. I'd like projected on dash and default to "average" vs. "instant. But first priority is better handover and documentation, please!