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Highland top speed reduced…

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It's not the OEM in those cases unlocking it however. It's someone "hacking" the car, which is much more difficult with a Tesla due to the OTA process.
BMW M2 comes with ZR rated tires, but require a $2500 OEM option just to lift the artificial 155mph limiter to the power-limited top speed of 177mph

“M Driver’s package”:
In addition to raising the top speed of your BMW M vehicle, the package also includes a unique 1-day high-performance driving class at a BMW Performance Center. The course has been tailored to driving M vehicles through various high-speed exercises, letting you experience the limits of the vehicle in a controlled environment.