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I'm not sure if it is a status symbol or not. Most people I know don't use a pickup truck as a working vehicle.
I asked one person if I could use his pickup truck to put a few yards of mulch in the back. He looked at me like I was crazy and replied "you don't put stuff like that in my truck".
Personally, if I got a pickup truck, it would be to carry firewood, top soil, mulch, etc.
As an American who was of driving age in the 70's and remembers that well, it makes me laugh to read that. Yes, it is true. But try reading it from the perspective of someone in Europe where gas costs much more. It sounds crazy. "You mean that pickup trucks became popular because they were less fuel efficient than cars? What?"Popularity of pickups and SUV increased here in the U.S. after CAFE (corporate average fuel economy) requirements were legislated in the 1970's. Trucks and SUVs are allowed lower average mpg than cars.
of course some guys think driving them looks manly or projects an image of toughness
Here in Finland pickups are very uncommon. People do buy SUV:s and Crossovers but not pickups. I guess in whole europe pickups are uncommon?
Another form factor that is not common here (but I actually prefer) is the hatchback. I find them immensely more practical than a sedan with a little trunk. That's one of the things I like about the Model S. I do find it interesting that people refer to it as a "sedan" and not a "hatchback" and that they call what I would refer to as the "hatch" as the "trunk". Years ago, I had a Chrysler LeBaron GTS Turbo that looked like a sedan in profile but was actually a hatchback. It was commonly referred to as a hatchback and nobody ever referred to the rear storage area as a "trunk". I'm inclined to think that the terminology used with the Model S is just a reflection of "anti-hatchback" preferences and a reluctance to call it what it is.
Pick up trucks driven by those who frankly "don't need a truck" are a huge environmental problem...better ICE alternatives exist that would help the environment in the short run...