Is this your first winter with your car? Was it raining or were the streets wet? In my model 3P, my lifetime consumption is 267 over 15k miles which is good for a model 3P with 20s. During last winter in southern california when I bought the car, from december 18 when I bought it, to march of 19, my consumption average was around 310 for the EXACT same commute, and would spike up to 333 or so if it was raining... even if I had the heat set to 69.
Translation, yes its normal, nothing wrong with your car, depending on how far you drove, whether it was wet on the ground etc... and I would bet that you had not been actually DRIVING 30 miles, when you took that picture. You likely had been driving about 3-8 miles and then selected the 30 mile range projection.