"Word of mouth" works well in the music scene. Two great examples are the Grateful Dead and the Dave Matthews Band. Each gained popularity through recording lives shows and trading them for free. It seems for Tesla this has worked so far, with test drives, but it now seems the process must be turned up a notch. The test drives are few and far between due to the laws. People really can't get a grasp of what it's all about until they are physically in the car. I see people going to trade shows/fairs in their home towns, which is great, but what about if the few of you guys that are lucky enough to not have to work get a group together and get out there and go city to city for a few weeks?