Because the epitome of car culture has become sad old men like Jeremy Clarkeson.
Also this: Rethinking the Automobile (with Mark Gorton) on Vimeo
Also this: Rethinking the Automobile (with Mark Gorton) on Vimeo
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I have heard this a lot. But based on the number of phones hacked/jailbroken and all the OSes installed on them. I don't think complexity is really the key issue. Certainly a contributing factor but I doubt the underlying reason.
If this is true, then public transit may well be able to gain traction in the years to come. I see that as a plus in terms of overall people-moving efficiency.
i agree with much of what had been suggested in this thread.
another thing that may lessen the appeal of cars these days is that newer cars are less commonly serviced/serviceable/modified (OBD-2, increased reliability, denser designs, etc) by the user/owner compared to simpler older vehicles that allowed for (and to a degree required) a certain amount of fiddling. that sort of DIY/hobbyist interaction can create a stronger bond ...
A few decades ago, a motor trip - *any* motor trip - was fun in and of itself.
I don't think that's it. There can be little doubt it's gotten harder to tinker with technology. The reason you don't see many electronics hobbyists these days is because it really has gotten harder. The fool things have shrunk! Used to be you got these big-ass components with wires on them, and you stuck them through holes in a board that were on 0.1 inch spacing, and then you soldered them together with a pencil iron from Radio Shack.
Now most of the components are surface mount, and many of them are hard to even see. You pretty much have to make a printed circuit card, and be equipped with a microscope, solder paste applicator, extra-fine tweezers, a soldering iron with tiny tips and thin solder... and if you're doing it right add a hot air board pre-heater and an air pencil.
I've met some people who rebuild old BMW's to make them into track cars. The first thing they have to do is figure out how much of the electronics and wiring they can rip out without disabling the engine.
I think you're dead wrong on the idea that you don't see many electronics hobbyists these days. I think there are more than ever. Just look at the Arduino revolution. Anybody can program a microcontroller now and build a simple circuit to perform cool tasks. A lot of kids and adults alike are into it.
The problem is more fundamental than marketing a specific car brand to the young generation. A large fraction of them simply don't give a damn about driving.
I know quite a number of young people who don't have their license and have no interest whatsoever in getting it. Parents are saying "you should have your license" and they're "like meh". That's not to say everyone feels that way; I certainly do know quite a few young people who drive. But overall I do think there's a lot less interest.
Indeed.Today instead of sitting on the bus bored to tears, they're on their phones, texting away with ten friends at once. They probably look at it as a nice quiet opportunity to socialize, with no one to bother them from it. Why would they want to put down the phone and have to work to get someplace?
This happens all the time where I live in South Florida (may be different in Silicon Valley where no one is dressed up). It's happened to me a bunch of time. I'm young-looking for my age (I'm told) and dress like that on the weekends. I've had it happen at car dealerships, high end electronics stores, clothing stores etc. If you aren't wearing a 48mm blinged-out watch and other showy clothes, you're assumed to be a pauper.
I found out today if you go into a jewelry store looking pretty rough (I was at work this morning, doing some physical, and very messy labor) that a Model S really helps you get assistance. I go in, "Is that your Tesla?", "Yeah", 10 minutes of Tesla time. Then "How can I help you? Need a shower?"!!