My broker said it was low because the auto industry is taking a hit, and he was in agreement with me that we should pick more up and sell these extra shares when he get up into the mid-30's again. Like others, I'm keeping a core position and just playing around with a few hundred shares to make the wait interesting (and hopefully profitable). If you don't know that the stock market is a game that is easily manipulated by Wall Street, you shouldn't play with volatile stocks like TSLA. The vast majority of my portfolio is in much more boring stocks that give consistent dividends. I rarely watch prices, and let my broker call if there is something up that we need to take advantage of (he can do the sweating if necessary). I'm prepared to lose everything that I've invested, although it would suck, but I don't have to threaten to jump off a bridge every time there is bad news.