Taycan is a Model S competitor not a Model 3 competitor. Model S is not meaningfully impacting the financials because it is not selling 25k plus units per quarter
That Taycan is objectively inferior and has already racked up 10k sales in Europe plus 20k pre-orders/reservations of 2500 Euros a pop should alert people that the auto market is not a rational place.
Audi etron is objectively a worse value than Taycan and yet it still sells well in Europe. Brands matter, interiors matter, distribution and service networks matter, and marketing matters.
ID.3 is coming next summer and ID.4 will come shortly thereafter not years later.
Best car doesn't necessarily win.
Your point is well taken, but traditional automakers are playing catch-up at their peril. Consumer preferences and loyalties do change. Lest we forget, this was once the pre-eminent business mobile device: