What impresses me most about the handling of this non-incident is:
1) A clear, firm, concise response issued by Tesla about this BEFORE it became news. THAT is proper PR.
2) The fact that a number of you called Tesla directly, and not only were you given a response, you were given the right one by the call center techs, which means someone in PR funneled this clear and concise information down to them properly and RAPIDLY, and empowered them to communicate it. That is trusting your team.
That is how you run a tight ship from a messaging point of view folks, and that is good business. It is clear that they have reinforced their PR team in some good places since I wrote about this last year.
Bravo, Tesla team. Bravo, Jerome & company!