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What I think: Insiders see a Q3 beat, desperately trying to recover a position prior to the stock price never being south of $250 again and Q3 report.:scared:
they released their that September estimateseveral weeks ago
Ah. Sitting on this news and then spreading it today. Definitely a bear attack. That is their MO.
Spoke with a gentleman named Frank at Wards.
First, they put out this number October 1st. Yes, bears may have been sitting on spreading this number until an opportunistic moment (presented today as linking Ward -26.3% to "sales incentives" to reinforce the idea of falling demand), but I don't know that I'd say Ward's sat on the number (if that's what Citizen-T meant).
As to the conversation I had with Frank from Ward's
- to be clear it is their month of September U.S. estimate, and it was -26.3%
- he described a 2-3 month period their estimates are to be taken as subject to revision
- he said they look at historic production seasonality, and what can be inferred about production levels from most recent quarterly public disclosures, and then back out registration data they have from the EU
- they do not have registration data from the U.S. or China
- they use other industry sources he could not reveal to help refine their estimates (and I believe to gauge China deliveries)
- I asked if they were taking account of Tesla's publicly stated goal of bringing production up to 1,000 vehicles per week around this time period and he said they did. He did say September number was probably conservative given the production ramp up.
I concluded by describing the impact on the stock, and the Wall Street Journal headline suggesting Tesla was offering incentives in response to falling sales, and asked him to consider whether it made sense to make a statement that these Ward estimates are not being represented in media reporting of them with the degree of uncertainty they involve. He replied that their website describes the nature of the estimates, that Tesla could provide more detailed sales information, and that he felt the WSJ headline was accurate. He also mentioned I was about the fourth investor he'd spoken to today. Thanked him for his time, and that was that.
Thank you for taking the initiative, Steve.
So, Ward's has confirmed that their methodology consists primarily of guessing by extrapolating numbers from PRIOR QUARTERLY REPORTS and overseas data we have all seen before. Which means they have NO FACTS.
And by saying "Tesla could provide more detailed sales information," that's confirmation that (as we knew) Tesla most certainly did not provide sales data to Ward's (nor anyone).
Looks like someone at Ward's got an assignment to estimate car sales data market-wide, and when they encountered Tesla, they could not call on standard information sources such as dealership data because there are no Tesla dealers, and so THEY MADE UP NUMBERS AND PUBLISHED THEM.
Nice journalism.
I wonder if Musk might clear this up by releasing sales numbers early, as was done at least once before.
Really, I wish Tesla would just release monthly numbers as the rest of the industry and spare us all this useless drama.
4. Some people getting freaked out about the slightly extended line shut down in July.
would set bad precedent that they respond to every poor report. ER only week away, if numbers significantly differ from Wards then Wards will have burned themselves as a credible source (not that this would matter to some media channels)
Does anyone have a link to reliable data on what the US (or North America) sales numbers actually are? I know that Tesla puts out quarterly numbers on a global scale, but I don't recall a breakdown for how many units go to each region (EUR/ASIA/NA, etc). This whole Ward thing got me thinking...does Tesla even publish this information, or is everyone guessing?
I understand your point, can't respond to every bad report. I just think there seems to be a false message that Tesla is discounting due to falling demand. This can affect brand perception and demand. There's a reason bars, nightclubs make it quite visible to passersby that people have lined up to pay to come inside.