Oh, let's see.
Well, the first *event* was outside in the horrid traffic snarl. I was with my sister in her minivan. We were informed by a Model S driver that HE was a Model S owner and we needed to let him in because HE owned a Model S and we didn't. I would have climbed over her and out the driver window to get at him, but it was my sister. She didn't budge. Bless her.
Then in line, waiting to get in, I heard more than one owner demanding a VIP line for Model S owners. It was a sense of entitlement I hadn't heard before.
The funniest though, was when I was talking to someone in Tesla mgmt and this guy kind of jumped into our conversation cutting me off mid-sentence, huffily informing me that he was 'one of the early adopters'. I immediately said 'cool!', assumed he must have been an early Roadster owner & asked him his VIN. He kind of stumbled over his words, said it was '5000-something', I looked confused because that's not a Roadster VIN - and the Tesla person immediately jumped in with 'oh Bonnie has a Roadster'. And someone else grabbed me, said 'oh you should have a black wristband for the test rides, you're a Roadster owner, you don't have to wait. Come with me'. Normally I wouldn't take advantage of that, but considering the immediate circumstance ... heck yes.
Lots of little micro-events like the above that happened throughout the evening of people pushing their way through because they were 'Model S owners'. Stuff I hadn't seen before. And while I was sad to see it happen, I also recognized it as a sign of Tesla's success, moving into broader markets. And that's a good thing.