I have made numerous modifications & adjustments to make my Tesla quieter. Were my efforts in terms of interior noise reduction worth it? Absolutely. Unfortunately, I took the shotgun approach, without making before and after analysis with expensive equipment, so I can't tell you which steps were most cost effective, and which steps were the least worthwhile.
Do other Tesla owners get in my car and notice? I don't think I have ever had other Tesla owners ride in my car (at least, not after all my mods).
Is my S quieter than a 7 series BMW at 80MPH? Good question--I've never ridden in a 7 series BMW.
Mods done to make my car quieter:
- Sound deadening foam in my tires
- Removed the carpet, seats, door panels, pillar trim, and dropped the headliner to install sound deadening foam, CLD tiles, and mass-loaded vinyl
- CLD tiles added to several places outside of the passenger area -- on the inside of the bumper, the firewall behind the frunk, the outside walls of the frunk, and the inside of the nose cone, for instance (of these places, I think sound deadening the frunk was the most effective)
- Sound deadening foam above the Panoramic Roof Sunshades.
- Covered some of the exposed plastic surfaces with leather
- Replaced the center console with a console of my own design (added functionality as well as quieter)
In addition to the mods, I also ride with pillows & stuffed dolls in my car--partially so I can sleep comfortably in the car and because I smile when I look at the stuffed dolls--but mainly to absorb more noise.