I'm finding it hard to reconcile all the negatives I have been reading about fuel cell technology and the fact that several huge very successful companies are sinking millions/billions into it as a potential future game-breaker. Something is missing. I have a chemistry background and read through the in-depth analysis presented on this site and believe its validity. But then why don't Toyota and other major car companies see this too? I can't believe they are simply being duped by Big Oil. I feel like their own future bottom lines are too important to risk being swayed without doing their own extremely thorough analysis. What are we/they missing here?
I think Big Oil people are simply quite clever. Remember all the gas stations around the globe... they will be looking to adapt their business model "after oil" and it's logical to keep the pump and let people fill their tanks with hydrogen instead of gasoline.
The problem with electric vehicles is that people can generate electrictiy themselves which means nobody would ever need "gas stations" anymore... for a huge business like Big Oil it is all about keeping folks dependent.