On Friday we got some big news.
Not only did NHTSA close their investigation, Tesla announced they were adding more shielding to the bottom of the car (
Tesla Adds Titanium Underbody Shield and Aluminum Deflector Plates to Model S).
While many have been waiting for NHTSA to close their investigation, not many were expecting Tesla to announce a voluntary solution/remedy that significantly increases the strength of the underbody.*
This is how I view Tesla’s announcement:
1. TSLA as an investment has been significantly de-risked.
One of the main risk factors for TSLA has been risk of fire due to impact with road debris. If Tesla had not taken action to strengthen the undercarriage, investors would be left with a constant lurking fear that another fire and, even worse, a series of fires could happen at any moment. Now that possibility is significantly reduced (thanks to the extra shielding) and is no longer a major risk factor. Sure, there could be a random fire still but the risks have been mitigated to the point that a series of fires is no longer a significant risk factor. Not only does this put the long-term TSLA investor at ease, it significantly strengthens the stock and company.
2. Tesla showed their engineering chops.
In a matter of a few months Tesla engaged in rigorous testing, troubleshooting, iteration, prototyping, finding a solution, and then rolling it out to production. This is remarkable to see in the auto industry.
In
NHTSA’s closing report, they state:
“Tesla's testing reproduced damage similar to that seen in the Tennessee incident, and also showed that a change in ride height strategy, which was implemented in Nov. 2013 via a telematic software update to prevent the SVs lowering at legal roadway speeds, mitigates the risk of battery compartment penetration when a three-ball hitch is struck.”
Tesla was able to reproduce the accident damage (ie., fire) from a tow hitch. In other words, they basically ran over a tow hitch (probably many times) until they were able to reproduce the fire/accident. And then they came up with a solution and tested even more. In the blog post, Elon writes:
"During the course of 152 vehicle level tests, the shields prevented any damage that could cause a fire or penetrate the existing quarter inch of ballistic grade aluminum armor plate that already protects the battery pack. We have tried every worst case debris impact we can think of, including hardened steel structures set in the ideal position for a piking event, essentially equivalent to driving a car at highway speed into a steel spear braced on the tarmac."
3. Tesla strengthened Model S/X demand.
By strengthening the undercarriage with a comprehensive deflector and shield system that adds minimal weight, Tesla has effectively made the Model S an even better car than before. For many, safety is a paramount issue and for those people Friday’s announcement is welcome news that can/will encourage more people to buy the Model S than if Tesla had chosen not to do anything about the undercarriage.
The Model S is now officially a tank (albeit a very fast and agile one).
Notes:
*At the Detroit Auto Show, when questioned about the possibility of strengthening the undercarriage Jerome Guillen did mention imply that Tesla was looking into it. This was an early clue. Here's a link to the exact spot in the press conference,
2014 Detroit Auto Show - Tesla Press Conference - YouTube
**On 11/19/13 I wrote I post about possible rigorous testing in response to the fires,
Articles/megaposts by DaveT - Page 14 .