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@DanaHull - excellent piece, most interested in this part:
"Kingston Chang, who worked at Bentley China for a decade, joined Tesla in March as its general manager for China. "Mr. Chang will help Tesla navigate its entrance into the Asian market," said analyst Andrea James of Dougherty & Company in a recent research note. "Global demand is robust."
Did you get any indication of what Mr. Chang's prior approach was for Bentley? Did Bentley also have showrooms or use third-party dealerships? What was Bentley's/his strategy to penetrate the market in China... would be interesting to hear more about his past at Bentley, don't know if you got a chance to interview him but thought it would add some more insight into how he'll approach his role at Tesla.
Any additional insight you could share?
Urban Dictionary: FeldercarbI say, re-badge the car there "Feldercarp", sell it, wait til his trademark runs out (apparently a three year thing in China) and re-apply. No way this dude should see any of Elon's ingenuity on such a pitiful scam.
An expletive used by the characters of Battlestar Galactica that refers to the putrid and crusty black grime that would accumulate on various pieces of machinery and required scraping off during maintenance. Possibly Battlestar-speak for bullshit.
Thank you Dana for the articles. I will follow Tesla development in China closely. Anyone has a clear date when the store will be open?
Here is Tesla store in the shopping plaza floor plan. See "20-Tesla".
It would be great if anyone can visit there and take a photo to report the latest?
I'll be in Beijing for four days in the latter part of September. I'll check it out.
To appeal to Chinese consumers, Tesla has been improving the comfort level of the rear seat as it is common in China for successful people "to be driven rather than driving themselves," he (Musk) said.
"Tuo Su Le” is pronounced similarly to “Tesla” (though not as closely as “Te Si La”) and translates literally as “Expand Speed Happiness,” words any marketing executive would consider positive associations to an $80,000 luxury electric car.
So, Tesla is now officially "拓速乐" instead of "特斯拉"!
The only problem is it feels like a soda name, the last character '乐' is the same '乐' as in Coca cola! See the same 'La' in the end?
Then you have 百事可'乐' for Pepsi! All soda name in china has the '乐' in the end.
Even more so, the '乐' covers almost all recreational drink and food:
太太乐 (wife joy): Ì«Ì«ÀÖ
乐廚 (Kitchen joy): ä¹åŽ¨é£Ÿå“(深圳)有é™å…¬å¸
...
100 more of these
...
Man, I feel the '乐' is really cheap. How can someone come up such a name for Tesla? The more I write this, I more I feel the whole name is bad taste. My association is
拓速 -> Toys. or Sneakers
乐 -> food
They got to come up with something more prestigious!
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At the minimum, they should drop the '乐'. Even the vanilla '拉‘is better than the soda '乐'.