At the peak, Tesla probably sold less than 7.5k model S/X annually across the UK, Japan and Australia/NZ. There is obviously some cost savings from discounting the RHD model S/X but I still think it’s a short sighted decision from a brand positioning point of view. Flagship Models are what define a brand as luxury and they help to sell the more affordable models. The Porsche Taycan is a pretty common sight in certain parts of London by the way.I think there are a number of reasons that add up to it not being worth it:
- Half the number of variants but only a small percentage of sales
- FSD LHD in RHD market is more acceptable now even pre hands-off
- Cybertruck coming will Osborn sales
- Too big for UK and several other RHD markets
- Simplifies offering in UK etc. by not pushing them online or in store
- Don't need to put them in stores or promote test drives
- Y and 3 are going upmarket starting with Highland