JRod0802
Member
It's something all companies strive for. Xerox loves that people frequently call Copy Machines, Xerox Machines. Band-Aid for a bandage, Kleenex for a tissue. Google for a Search Engine, ect. My father-in-law used to tell everyone I worked for IBM because in his mind, anyone who worked on computers worked for Big Blue. iPad may become the generic name for a Tablet.
How awesome would it be is all electric cars were referred to as a Tesla? I have co-workers who have nicknamed me Tesla for fun (because I brag about the Model S and how badly I want one). As a shareholder as well, dude, I say bring it!
Are you sure? I've read that companies go out of their way to prevent that. See:
Generic trademark - Wikipedia, the free encyclopedia
Wikipedia said:...Google has gone to lengths to prevent this process, discouraging publications from using the term 'googling' in reference to web searches...
The reason is that if your brand name becomes the main word to describe the product, the brand name becomes (by U.S. law at least) public domain.
Luckily, "Electric Vehicle" is quite universal, so I don't think Tesla's in trouble.