I guess you are right, it is a little cynical. To elaborate, there is not much sense in buying stock at market price if you have options which vest in the future at much lower than current market prices.
But why not exercise and retain those shares if you believe, like many of us do, the stock will go to xxx $ in 2-3 yrs. The only reason to exercise and sell is if you need the money or you believe the shares will be lower in the future. It just not send a good message to the market to be the company cheerleader and hold tocken shares George 200 - CFO 980 shares. I hope I'm wrong.