I believe it is partly a coincidence that the EPA rating matches the rating given by Tesla to the driver. EPA does a certain test cycle that might require a different consumption to what Tesla believes is realistic for EV user behavior. This becomes more obvious if you take the European NEDC rating which doesn't match realistic driving at all. Neither for ICEs nor for EVs and especially not for Hybrids. According to NEDC the range of the 60 is above 400km (250mls), around 20% more than according to EPA. And that is the value you see on the website / design studio. That would relate to 150Wh/km (240Wh/mile), so I rather prefer to see a more realistic rating of Tesla over some unrealistic brochure values according to some outdated test cycles. So US buyers are lucky that EPA rating matches Tesla rating and realistic consumption pretty well.
Well the matching is no coincidence. The EPA also regulates EV manufacturers from advertising a range that is greater than what can be computed by dividing the battery capacity into the EPA combined efficiency rating. Furthermore, the EPA also places restrictions on advertising ranges that are based off a charge percentage (e.g. 100%) that is said by the manufacturer to damage the vehicle. If you present a recommended and a maximum charge level, you are limited to advertising the average of the two.
So in the USA, legally, a Tesla "rated mile" as shown in the dash (and advertised on the website) must be either the same as or more pessimistic than the mile range shown on the window sticker.