"We always want our customers to experience the newest versions of Model S and X while their cars are in service, so we added fully loaded, newly built cars to our service loaner fleet. We always want the service loaner Tesla to be *better* than the customer car being serviced. The customer should never suffer for something that is our fault."
The concept is laudable and praiseworthy but the reality is that Tesla are going to be regularly dumping top spec vehicles on the Inventory market at significant discounts, and actually probably disproportionately big discounts due to limited demand for the top spec variants.
This must harm sales of the highest spec new vehicles which are exactly the variants that Tesla want to sell for maximum revenue as owners will see even bigger depreciation than they might expect and the biggest cost by far of owning a Tesla (any car for that matter) is the depreciation.
imho Tesla would do well to re-consider this policy, as one of the greatest incentives for new Tesla owners is low cost of ownership sic low depreciation. Saturating the market with heavily discounted top spec models is not going to help the sales of these vital revenue generators.
The concept is laudable and praiseworthy but the reality is that Tesla are going to be regularly dumping top spec vehicles on the Inventory market at significant discounts, and actually probably disproportionately big discounts due to limited demand for the top spec variants.
This must harm sales of the highest spec new vehicles which are exactly the variants that Tesla want to sell for maximum revenue as owners will see even bigger depreciation than they might expect and the biggest cost by far of owning a Tesla (any car for that matter) is the depreciation.
imho Tesla would do well to re-consider this policy, as one of the greatest incentives for new Tesla owners is low cost of ownership sic low depreciation. Saturating the market with heavily discounted top spec models is not going to help the sales of these vital revenue generators.