I'm surprised it is so enormous.
The
biggest (no pun intended) problem with the S is that it is such a gargantuan boat that it is very difficult to drive around a city. Also, living with it day-to-day, it is also difficult to get in and out of. And it is an electron hog; I'm playing the "let's see if I can avoid charging at home" game and it is a bit tedious to charge 3 times every 2 weeks even though I'm only putting a couple hundred miles on it in that same time period.
The taycan looks like it is just as large on the outside, smaller on the inside, probably as hard to get in and out of, and more of an electron hog. The e-hog isn't much of an issue if you plug in every night, at least until your wife asks why the electric bill is so high...
I guess I'm
not in the target demo seeing as how I got my S used. I personally have not seen "poor service" from tesla; my car got rear ended and it took 2 weeks for it to be repaired from start to finish, my used car had a couple small issues that they addressed without hassle in an appointment that was easy to schedule; all this was done in June of 2019 so not in the "high touch" early S days.
I would not consider a car for any reason for $150k. Even if I doubled or (massively) more my income. Even the $90k-ish for a new S seems silly but at least you get a car that is a fully useful car in every way you'd expect a car to be useful:
- carries 4-5 people, if need be (7 if you get an antique with the rear kid storage rack)
- takes 4 people comfortably and quickly to a vacation in another state, with all their luggage
- fast
- comfortable
- gets you back and forth to work safely
- easy to look at / not embarrassing to get out of
I'm sure there's a market for the taycan; I don't think it's a big one, even if it were $90k it can't take 5 people anywhere and can't take 4 people on a vacation with their luggage and it can't take anyone anywhere that's than 3 hour's drive, unless they're planning on spending the night there
and their location has facilities to at least level 2 charge. The e-tron has the same 3 hour liability making it a "2nd car" but with the double-liability that the SUV in most families is the vacation truckster, so now that family would need a 3rd car?
I'm calling the taycan a swing and a miss.