Such an interesting name for it - I'd call it "Phoenix North - I-17 and SR-101" since the freeway name for that segment may change from 75th Ave to Pima (proposal in discussion to name after an individual)... right now the 101 has three segments: Agua Fria, Pima (which starts just east of the supercharger), Price. Plus it makes it sound like it's near the Agua Fria river, but that's lesser known. Can't wait until the 303 starts moving east of I-17 and over to Rio Verde and then down south - in early planning stages, but follow Google Earth and you can see that land 'reserved' in areas.