I don't know where did they get those "experts". Any member on this forum would know better than that guy. Does he have a clue why so many people reserve model 3? I bet most shorts don't understand either.
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Also, he probably doesn't want everyone missing the beginning of the reveal. Assuming it starts on time (lol), people would have been glued to their computers trying to push reservations through rather than watching the reveal.
Columbus, Ohio had over 150+ orders by noon. Crowd was much younger and very excited about Tesla in general. Eight brave souls were out all night outside the covered area in 50+ pouring down rain. By 7:20 the line was growing every few minutes. Here's a picture from Ohio. This could really hurt anyone short Tesla!
Gerardf
Active Member
Was not online most of the day. Just ready reading up on the thread. What a day !
I remember bears predicting a capital raise soon after first reservations and reveal. Well, they are right, however they did not realise that the reservations ARE the capaital raise.
I remember bears predicting a capital raise soon after first reservations and reveal. Well, they are right, however they did not realise that the reservations ARE the capaital raise.
My guess is some form of gear. Proud future owners will walk around displaying the gear, talking about the Tesla they have coming and provide non stop free word of mouth advertising.
Showed up at the Rocklin, CA store at 5 am expecting one or two overnighters. There were 49 already in line and most had been there all night. At 10:15, when I entered the store, there were still 500 in line behind me. At 10:30, when I left the parking lot, there were still 500 in line. Three TV crews covered the event in the early hours (I did my part). Several Tesla Forum members were there to help, passing out coffee, water and snacks, and showing their Model Ss and Xs. An exhilarating experience.
Well......Just listening to my local NBC news feed out of Philadelphia and they did acknowledge that the model3 has gone on sale and that there has been some long lines at stores......Quick blurb...but positive media coverage none the less.
StapleGun
Member
Both good points that I didn't consider, although I still don't think it's the real reason for the change.
hockeythug
Active Member
Every local news team had crews at our store today. How much they actually put on TV is another thing.
I really don't understand why they'd want to start taking orders in store before revealing the car? Any sort of end of quarter reasoning? These lines are incredible but there is still that doubt about what if the car isn't what we expect. I feel like these lines would mean so much more if they were tomorrow after the reveal.
tinm
2020 Model S LR+ Owner
Surprised to see the Texas Tesla galleries with numbers (in the Model 3 store line spreadsheet going around). I thought by law Tesla could not sell cars in galleries, meaning, not even take an order?
Muaddid
Member
These lines are powerful before reveal because news can run headlines like "lines of hundreds of people across the world eagerly putting down $1000 to reserve a car they haven't even seen"
It's not an order. It's a reservation to order. Probably a gray area, but there is definitely a difference. Especially since the people reserving their spot in line don't know the specs of car they are reserving a spot in line to buy, or even what it looks like. All they know is Tesla, electric, over 200 mile range. That's really all they know with certainty. And the car is not even in production yet...
Hadn't quite thought of it like this. The other reason would be some financial reason to put it in Q1. But then, the reveal could have been last night. You are right, the "they haven't even seen" seems to be the goal.
That's definitely powerful but also a bit crazy. The problem is that tomorrow it's going to be hard to gauge how all these people respond to the Model 3 reveal. What if 20% of people are unhappy and will probably consider cancelling their reservation? 30%? 0%? It may be that more people will like it and want to reserve but they'll be doing it online and we won't be able to tell. So these lines would be even more powerful tomorrow after people have seen the product.
Yeah might have been optimal to do the reveal earlier in the week, open up reservations in-person only the next day for the media lines, then online reservations, then close the quarter. That optimizes media presence and Q1 reservations. The only reason I can think of to do it this way is if they do indeed want to announce figures for the event, or if they literally needed every possible day to prepare the car/event. The latter sounds right to me.
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