I think you only got half my point. If the auto industry as a whole can get to 8 million long range EVs by 2025, this really is a disaster for the oil industry because EVs will continue to double every couple of years. So by early 2030s, nearly all new vehicles are electric and the existing fleet of gas vehicle declines about 6% every year. This is way less oil demand than OPEC is hoping for.
I put this moderate scenario up to challenge tftf to bound his expectations about how quickly an auto company can grow into the EV market. He was smart enough not to take the bait. Tftf is not in the position to affirm that yes GM can grow EVs at 40% per year. Not that it is not posible, but that it does not serve his bear argument. And yet tftf wants to claim that traditional automakers can out compete Tesla. Fine, but then tftf would need to affirm that GM or somebody could at least hit this modest growth scenario. If a.traditional automaker cannot grow EVs faster than 40% annually, it really cannot catch up to Tesla which has proven it can grow EVS at 50% or more.
So tftf is smart enough to know that he could neither affirm nor deny that any automaker could hit my moderate growth scenario. He would have exposed the contradiction of his own rhetoric.
So Tesla is playing a very special role. The only way for competitors to slow Tesla's growth is to grow into the EV market faster than Tesla is growing. But this comes at a cost of destroying the ICE industry at an accelerated pace. So Tesla is the pacesetter in this race. For now, all incumbents want to keep the pace as slow as possible, but this strategy simply cedes market share to Tesla and any other EV makers moving at pace with Tesla. So Tesla is the pace setter. If you grow as fast as Tesla you keep your share relative to Tesla. If you are slower than Tesla your lose share to those keeping pace with Tesla. Every auto major should make it their goal to sell a certain multiple of EVS to whatever Tesla can put on the market. Anything short of that is losing market share in the EV market. Seriously, the auto industry should have sold over 500k long range EVS last year to keep pace with Tesla selling 50k. Will they be ready to deliver at least 1 million in 2017, 2 million in 2019, 4 million in 2021? If it really takes decades for the auto industry to change, can they really afford to sit on their hands for another 5 years? The industry does not set the pace. Tesla is setting the pace.
Globally Tesla is not setting the pace in sales number, Tesla is maintaining a 10% (+- 1%) market share in plugin vehicles. Put another way. The global plugin market is maintaining the same YOY sales growth as Tesla
Tesla is definitely setting the pace in battery production and sales revenue and of course style. Tesla is leads the plugin market in most metrics except number of vehicles sold, and rate of growth.
In Europe, Mitsubishi's PHEV version accounted for 15% of the brand's volume and 55% of Outlander sales in January to November 2015. Considering the price of a an Outlander PHEV compared to say a Mirage or Outlander Sport, that is even more significant. Mitsubishi Europe sells 50,000 Outlander PHEVs in two years | Automotive Industry News | just-auto
The market is growing at the same rate as Tesla, its ALL good