RobStark
Well-Known Member
I think doubling the company's sales is conservative. The market for premium SUV's in America is 4 to 5 times larger than the market for premium sedans. Look at Porsche:
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Porsche's SUVs (macan and cayenne) outsold the Panamera 110k to 25k in 2014, nearly a 5:1 ratio between SUVs and their sedan.
It seems pretty clear that the Model X will outsell the Model S by more than double(if Porsche is a good reference point).
The usual downsides to SUVs won't apply to the Model X (fuel efficiency, handling) and all the benefits are magnified (storage capacity, utility).
If Tesla can sell 50k Model S's per year, there is definitely a market for more than 100k Model X's.
IMO a significant reason for the disparity in Panamera vs Cayenne sales is the Model S is taking large numbers of sales away from Panamera and very few from Cayenne. In the US Panamera sales are down ~25% in a growing overall market since the introduction of the Model S.
Once Model X is introduced Cayenne sales will plummet ~25% while Panamera remain stable or down ~5%.