I'll end with this one, letting it "stand" on it's own:
(...)
So much wrong with the article it can almost be taken apart line by line.
I think we have to quote the entire section in the article to get the context:
Then there are the additional models added to the Model S line that serve no real advantage other than to generate press attention. The P90D with
Ludicrous mode, for example, while neat, doesn't further the brand or EVs as a whole. Instead of adding another electric motor to the car, thereby increasing performance, Tesla could have spent those R&D funds to increase range or address known issues, like reliability.
These 0-60 figures and similar gadgets are nice to impress other (rich) people and show off the car (nothing wrong with that), but they offer no real value (especially since Tesla cars overheat on a racing track after one or two laps).
While Tesla keeps talking about the cheaper Model3 they actually increased the sticker prices of their fleet in 2015 - especially since the lower-end Model X variants won't ship until later in 2016 (and no specifics are known, this could become H2 2016 or later...).
The Model X launch gremlins since late 2013 (two full years !) reiterate that Tesla still has major execution and timing issues. This really doesn't bode well for the promised "Model 3 by 2017 at $35k" launch imho.
I didn't criticize Tesla for the Model S or Roadster launch. It was a different company with a small market cap back in mid-2012 (or even on the verge of bk well before the IPO during the Roadster launch in 2008-2009). But the Model X launch in 2015 at well beyond (diluted) $30bn in market cap shows serious issues for a company valued at about 50% of GM and other established car companies.
Tesla still has to prove it can make a car at
- a base price of just $35k (as the article correctly points out, Tesla is far away from that ASP: "the average transaction price of a Model S is $93,000, which far higher most automakers. For reference, the car industry's average transaction price is $32,386")
- reliably in large numbers (it's harder to pump out a large number of "cheap" cars reliably than a small batch of high-end cars, as strange as this may sound at first. Toyota is one of the very few companies able to have perfected this over many years)
- and at a profit (especially once the EV segment at $30-50k becomes very crowded by around 2020 with constant rebates etc.).
Until then I think this article's premise is spot on.
PS: Please move the discussion if needed. I didn't post the Mashable article in this thread, I just replied to the discussion.