Perceptions of Morgan Stanley / Adam Jonas Note 9-15-2014
I am a Morgan Stanley client. I read the entire Adam Jonas note, and it is objectively, patently odd. Most of the article reads like a super bullish believer trying as hard as they can to spin anything they said in the last year negatively without any meaningful facts or citations, and without saying anything substantially negative about the company. I simply cannot believe that he himself believes some of the wild-swing claims he is making.
For an individual who has spent his entire career covering the automotive industry to suddenly say this is bizarre:
Adam Jonas said:
Our 15 year DCF coincides with the end of human driving and the dawn of crowd sourced mobility and mega fleets. Assuming people even buy cars at all, what will determine Tesla's strategic and competitive advantage as a provider of mobility? We see scope for an array of new entrants who can apply Moore's Law and compute power to move people and things around the surface of the earth. The rules are changing and at least some incumbent OEMs (i.e. BMW) are not falling asleep at the (disappearing) steering wheel.
Really? No one will buy or want to drive cars anymore in 15 years? Disappearing steering wheels? In the USA? Double-u Tee Eff?
Now, I am about the most bullish person I have ever heard of about autonomous driving. I believe it is inevitable, essential and of huge benefit, and most of my neighbors and friends here on the East Coast think I'm crazy. But if you think Americans in particular will EVER part with buying individual transportation and the freedom that it literally buys, you *are* crazy. It just isn't logical that this would come to pass unless the entire planet was already as densely populated as Manhattan and we were dying by the millions due to transportation-related issues alone. It's not, and we're not. Humans outside a select few in 10 metro areas or so planet-wide have/love/want cars.
This note reads like AJ either:
A) Went "temporarily crazy" over the weekend with some designer chemicals at a party
B) Is being extorted
C) Is working an inside "dump and pump" trade or
D) Thinks he needs to throw out an overly negative fluff piece to preserve perceptions of his "objectivity" as a professional equities analyst.
I suspect D) is the answer, but even if this is his intent, I don't think he has done himself any favors with this piece. Calling Tesla a "niche player"? Really? At this point, after your 50-page essay on how if only Tesla could build a GigaFactory, they could change the world on a massive scale, suddenly has reverted to "niche player?"
It smells odd, and I don't believe that Mr. Jonas even believes much of what he published today.
I'm going to take this opportunity to accumulate shares in the greatest company of the next few decades. I would of course caution everyone to be careful and not do what I do without your own due diligence and research.