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That kind of stuff just shows how insecure they are. Why make a different product look bad and even make up things that aren't real. I think this is proof that Lexus/Toyota is actually seeing EVs as a thread. Up to now they could just ignore it. But the public awareness and demand and sales are way too big to be ignored. If anything this ad shows how far EV have come and that they are considered a serious competition by the larges car manufacturers.
Tesla does the same kind of ********ting. "Look at new Autopilot technology* See how advanced we are.**"
* That we might actually be able to release at some point.
** Or at least hope to be in the future.
They shot themselves in to foot with this one. Maybe a case study in marketing studies in 10-15 years (how badly you come off when you assume the role of a has-been, everything was better yesterday old grumpy man).
Also, at one of the charge stops I noticed a sticker on the charge port flap/door - it's an i3 Rex
Duoble fail Lexus.
Yes, it was a range extended i3 and they photosopped out the gas filler flap for most of the scenes. However not all of them. I called them out on this with a blog post. If they had properly used the i3 they had, they would have made the trip without issue. It would have taken a little longer, but they would have used less gas. Lexus is just scared because the i3 outsold the CT200h last month. Toyota is telling everyone that nobody wants them to make EV's yet an EV outsold their hybrid that costs $10,000 less! How do they explain that?
The Electric BMW i3: Lexus Video Attacks the i3. Uses Photoshop to Hide the Truth?
First they ignore you, then they laugh at you, then they fight you, then you win.
-Mahatma Gandhi
It would be funny to hire the same actors and make a video featuring a Model S which just a slightly different story line
It is not really an ad. It is from comedy site funnyordie.comLexus tried to yank that ad 24hrs after they aired it. Probably due to how badly it was received, and all the negative comments it got. However, on the internet you cannot totally remove anything. I'm sure this ad will haunt them later on.
My biggest wonder here is - how could they even think they had a chance to get away with a smearing campaign like this? Works great if you control all information flow, but in the part of the world where information flows quite freely, it's impossible to stop people pointing out the facts and deficiencies.