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New Stores in the North East

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Not to be out-done by Ben :)

Looking forward to YOUR grand opening...
 
Great News New Englanders: from the anti-competitive thread -
1:33 PM A judge in Massachusetts denies a request by auto dealers to grant a preliminary injunction against the ability of Tesla Motors (TSLA -0.3%) to operate a store in the Boston area. The bigger issue: If Tesla keeps winning the right to operate its own stores and delivers even a modicum of success is the symbiotic auto dealer-manufacturer relationship at risk? (Read the comments on this at SeekingAlpha.com)
 
Hi, guys -- Will Nicholas (the NE Regional Sales Manager) explicitly asked that I keep news of this meeting off the forums. He didn't explain his reasoning, but I speculate that it was because it was very important to Tesla to control the pace and flow of the meeting to the extent they could. This was Tesla's show, so I honored Will's request. There was a strong showing; nearly every Tesla employee in New England was there, plus GeorgeB, Will, outside counsel, Ben, me, and a few other owners.

Natick is fortunate to have a very forward-thinking, progressive chairman of the Board of Selectmen, and a good lawyer who, while not advocating for Tesla's position, gave crisp legal opinions that helped settle uncertainties raised by the Selectmen. The vote to grant the Class 1 Dealer license carried, 4-1, as well as the renewal of said license into 2012, conditioned on Tesla Motors completing the assignment of leases to its Massachusetts affiliate.
 
I just got home. What an enormous showing! We took up more than half the room.

LOL @Robert and @Jim. Jim, I can literally hear your voice saying "Gents just great." hehe
Robert -- nice representation up there. You've clearly done this before. Very calm, put together; great arguments. Loved it.
Wendy (store manager) -- nicely done! Really impressed with how calm and collected you were up there. I'd be a nervous wreck :) Here's another high-five to ya!
Tom (customer -- not sure he's on here?) -- also good to hear from you up there!

Clearly everyone was on board from a "Tesla's cool and they're doing cool things" and it all came down to the board issuing a license if they believe it wasn't illegal to do so. As the Chairman put it, they have the authority to grant the license. And, legally speaking, everything's legal. The only point of contention, really, was the bit about Tesla Motors, Inc. selling directly to the consumer. That's why 1) There's a Tesla Motors MA, Inc., 2) there's a third building acting as the sales facility and 3) the sales and service will be under Tesla Motors MA. Granted, Tesla Motors MA is solely owned by Tesla Motors, and whether that's "in the spirit of the law" has some people worried, but the board was (mostly) willing to see beyond that.

I almost felt like going up there and saying "guys, stop talking about Tesla, innovation, blah blah blah and just talk about this one primary concern -- the idea of the manufacturer selling directly to the customer; get to the legality -- is the Tesla MA corp enough? Is that still an issue? Can you do something like "license only valid if no franchises" sort of thing? ...." An amazing amount of time felt wasted to me going on about what turned out to be irrelevant stuff and it was starting to put me on edge. Luckily the Chairman reigned it in (also really liked him). Both he (Mr. Joseph) and Mr. Ostroff "spoke my language" -- well-informed, smart individuals. The legal representation seemed top notch (Tesla and town counsel, at least). Really enjoyed hearing their concise to-the-point information.

MetroWest Daily News has it: Natick selectmen grant license to Tesla cars - Framingham, MA - The MetroWest Daily News

Never attended anything like this before; I know virtually nothing about how government works or the law. I'm honored to have been a part of it.

Board of Selectmen, etc: http://natickma.virtualtownhall.net/Public_Documents/NatickMA_Admin/index?textPage=1
Agenda: http://natickma.virtualtownhall.net/Public_Documents/NatickMA_SelectmenAgenda/I019F4560
Looks like they're behind on the minutes (a couple months -- but the dates don't quite line up right?) so no link there.
 
Tesla has some work to do:
  • Assign the lease at 251 West Central St, Natick from Tesla Motors to Tesla Motors Massachusetts
  • Demonstrate this assignment to the town clerk or someone similar
  • Wait for the Registrar to formally issue the Class 1 Dealer license
  • Build out the sales space at 251 West Central St
  • Hire and train appropriate sales staff
Note that Tesla has made a concession to Natick, which GeorgeB described as unique: it's maintaining the Gallery in the mall (which isn't zoned to allow car sales) and opening a storefront in a strip mall to conduct the sales (including test drives).

Kudos to Tesla for choosing a site that is on public transportation, albeit commuter rail. It bothers me to no end that, with few exceptions, to buy a car you need to go somewhere accessible only by car.
 
Good news. More forward momentum for the company. Thanks to those who attended. Hard to imagine customers showing this kind of support for another domestic automaker. I hope this new location gets set up quickly. I can really use a Tesla fix since I won't be seeing my 40kw car until April.
 
Why are they staying in Natick, that's a terrible location for a car dealership. Route 9 sucks as a test drive road, it's slow and crowded. The Natick Mall is incredibly expensive and finding a store there is painful, it took me 30 minutes to find the Tesla store and I wouldn't have found it at all if I hadn't run into a Tesla employee who was exiting the building. They should put a store/service center on 495 which has no coverage now. I'd suggest 495 and Route 2 or Route 3.
 
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