People seem to forget the things that Elon gets wrong, but I think this one is a doozy.
Not only do I not think we will see Level 4 autonomy any time soon, but I think the advanced features that currently command a premium in a Tesla will become less expensive over time, not more.
My weekend with EAP has increased my conviction that there is a huge Catch-22 on the road to autonomy. I don't think it will be viable until a large majority of cars on the road are operating with it on standardized software. How enough people will buy cars with that capability on faith that others will too -- I don't know.
My brief trial with it required more attention and effort than actually driving, especially on interchanges where you do the old swap -- you get off the highway, making room for someone to get on. The interaction between an autonomous car and a manually driven car just seems too unpredictable to be figured out safely. Even autonomous and autonomous with different software and hardware seems like a tough nut to crack. I think it is going to require cars that can communicate with each other act in tandem. That seems a long ways off. Maybe 5G will accelerate that a bit, but it doesn't seem like anyone's even talking about that as a possibility yet. Automakers still seem stuck on proprietary systems.
So back to Tesla and FSD pricing -- more people will try these features and see the limited current use cases at the same time that other manufacturers begin incorporating these features into their cars. The increased competition will force the prices down -- we've already seen Cadillac price SuperCruise at $15/month on top of a pre-existing connectivity cost.
Just think back to something like 3D tv. 3D tvs commanded a significant premium for at least 1-2 Christmas seasons. Then everyone had it, the use case was marginal at best and the next thing you knew, every tv had 3D capability buried on the feature list for no premium.
And none of this makes me bearish on Tesla. These are growing pains that every industry has to go through in times of revolutionary technology. Anything that makes people more comfortable with EVs and more comfortable with limited self-driving functionality will benefit the maker of the best mousetrap, and right now, that's Tesla. By a mile. I love, love, love my MY. It replaced a Macan and I like almost every part of it better than the Porsche.
But charging MORE for pre-alpha software when it moves to alpha or beta? That's not happening. And by the time it's ready for mass consumption, everyone is going to offer it.
Not only do I not think we will see Level 4 autonomy any time soon, but I think the advanced features that currently command a premium in a Tesla will become less expensive over time, not more.
My weekend with EAP has increased my conviction that there is a huge Catch-22 on the road to autonomy. I don't think it will be viable until a large majority of cars on the road are operating with it on standardized software. How enough people will buy cars with that capability on faith that others will too -- I don't know.
My brief trial with it required more attention and effort than actually driving, especially on interchanges where you do the old swap -- you get off the highway, making room for someone to get on. The interaction between an autonomous car and a manually driven car just seems too unpredictable to be figured out safely. Even autonomous and autonomous with different software and hardware seems like a tough nut to crack. I think it is going to require cars that can communicate with each other act in tandem. That seems a long ways off. Maybe 5G will accelerate that a bit, but it doesn't seem like anyone's even talking about that as a possibility yet. Automakers still seem stuck on proprietary systems.
So back to Tesla and FSD pricing -- more people will try these features and see the limited current use cases at the same time that other manufacturers begin incorporating these features into their cars. The increased competition will force the prices down -- we've already seen Cadillac price SuperCruise at $15/month on top of a pre-existing connectivity cost.
Just think back to something like 3D tv. 3D tvs commanded a significant premium for at least 1-2 Christmas seasons. Then everyone had it, the use case was marginal at best and the next thing you knew, every tv had 3D capability buried on the feature list for no premium.
And none of this makes me bearish on Tesla. These are growing pains that every industry has to go through in times of revolutionary technology. Anything that makes people more comfortable with EVs and more comfortable with limited self-driving functionality will benefit the maker of the best mousetrap, and right now, that's Tesla. By a mile. I love, love, love my MY. It replaced a Macan and I like almost every part of it better than the Porsche.
But charging MORE for pre-alpha software when it moves to alpha or beta? That's not happening. And by the time it's ready for mass consumption, everyone is going to offer it.