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It's the Batteries, Stupid!

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Study: Battery electric vehicles unlikely to be cost competitive - Autoblog Green

At an Automotive Press Association meeting this week, the Boston Consulting Group (BCG) released the results of a new cost study on battery electric vehicles and it doesn't look good for electric vehicle fans. BCG thinks it is unlikely that the cost of batteries will drop nearly enough to make EVs price competitive with internal combustion vehicles in the next decade without continued tax incentives. The current $7,500 federal tax break for plug-in buyers is unlikely to still be in place by 2020 and BCG doesn't see any battery breakthroughs on the horizon.
 
Wired is a bit more balanced.

The Paul Scott comment hits the nail on the head. It is not always about costs.

Paul Scott, a co-founder of the advocacy group Plug In America, agrees. He says reports like those prepared by Boston Consulting Group often overlook the fact oil isn’t getting any cheaper, people are increasingly concerned about the environment and they’re tired of buying oil from countries hostile to the United States.
“These are issues that the bottom-line argument doesn’t take into account,” Scott said. “There are millions of people for whom those issues are important, and they will pay more for an electric car.”
 
The Paul Scott comment hits the nail on the head. It is not always about costs.


...and they will pay more for an electric car...just like they will pay more for an auto's styling, it's ability to go off-road -even if they never will, and they will pay more for a car that can do double and triple the fastest they will ever drive it. For many cars are reflections of the owners and how they see themselves.
 
...and they will pay more for an electric car...just like they will pay more for an auto's styling, it's ability to go off-road -even if they never will, and they will pay more for a car that can do double and triple the fastest they will ever drive it. For many cars are reflections of the owners and how they see themselves.
VFX, I think you hit the nail on the head. "... cars are reflections of the owners ..." The issues Paul Scott mentions as well as yours are things that make up a person's persona. Even how much we are willing to spend is a part of who we are. We buy based on want, not need. Even the guy who can only afford a 1982 Cadillac De Ville bought it instead of a 1998 Escort because its a better fit for who he is.

Marketing people know this. Trying to rationalize the appeal of an EV entirely based on economic and social-political factors misses the mark.
 
I wonder who's paying this guy off?

This guy again? He's been saying this same story for at least a couple of months (to my knowledge). I think the idea he is pushing is lead carbon batteries.

So basically he's not anti-EV or anti-plug-in. He's just against lithium for some reason.

Did you guys read to the disclosure at the bottom of his story?
Disclosure: Author is a former director of Axion Power International (AXPW.OB), a developer of advanced lead-carbon batteries, and holds a large long position in its stock. He also holds small long positions in lead-acid battery producers Exide Technologies (XIDE) and C&D Technologies (CHP), and zinc-bromine flow battery developer ZBB Energy (ZBB).