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Thanks! Where do you get this data?
The official figures for Norway just came in. It ended up at 1493, exactly the same as the unofficial numbers. Tesla was the second largest car maker in Norway in March, only beaten by Volkswagen, and the sixt largest car maker thus far this year, beaten by Volkswagen, Toyota, BMW, Nissan and Volvo, in that order.
The Model S is the most sold car model both this month and thus far this year, with respectively 1493 and 2056 sold. Market share ended up at 10.8% this month and 5.6% thus far this year.
Electric cars ended up with 20.3% market share this month, with 2813 sales, aided by the Nissan Leaf selling 425, the VW e-Up! selling somewhere around 400 (they don't seperate between the electric version and the gasoline version), and the BMW i3 selling 336. 20.3% market share is an increase of 720% from March 2013, where electric cars had a 3.2% market share.
Insane Tesla Record
Tesla crushes all - historic record in March
Crazy Tesla record!
Also FUD:
Clear breaches of the Working Environment Act
Thanks Yggdrasill.
fwiw, EVs excluding Tesla at 9.5% for March 2014 an impressive increase over 3.2% EVs total prior year March (pre Tesla sales in Norway).
update: perhaps a Norwegian speaker could give a more accurate translation, but this is from google translate of the article from the second link in Yggdrasill's post:
"Sales manager at Tesla Motors, Kjell-Arne Wold, naturally enough very happy with the numbers.
- Many of the cars have been delivered in March, orders that have been built, he can tell, but continues: - sales rate remains steady and the majority of the cars are running sales, as we deal thanks to a larger organization."
(my bolding)
if this 1,500/month is even close to the run rate of ongoing sales in Norway, Norway alone is running close to current total North American sales. Given Tesla's roughly 600 vehicle/week production rate currently, Norway and North America alone would be more demand than they can supply for the next few months until production increases. Only downside I see, I guess we are likely to see stories in the next few months FUDing that sales are down in either the U.S. or Norway, as Tesla simply cannot meet demand in both if 1,500 cars is truly underlying demand in Norway.
Month | New registrations | Total |
2013 October | 8 | 8 |
2013 November | 2 | 10 |
2013 December | 6 | 16 |
2014 January | 5 | 21 |
2014 February | 3 | 24 |
2014 March | 26 | 50 |
Interesting numbers: An analysis of the German "Zentrum für Sonnenenergie-Wasserstoff-Forschung Baden-Würtenberg" (Research Center for Solar and Hydrogen of Baden-Würtenberg) says: The worldwide sales of electric vehicles have doubled in 2013 to approx. 400'000 vehicles. Biggest demand is the USA, Japan, China. Germany is on seventh place with 17'500 vehicles. (source:ZSW: Weltweit über 400.000 Elektroautos unterwegs). They conclude, that one of the main reasons for the strong demand are the incentives in the respective countries (no wonder).
My conclusion is, that even in countries with no or very little incentive, the numbers of EV's are rising fast. The myth of low demand in Germany has more to do with sky high expectations, than anything else. Give it time...
Let's talk about demand... Estonia is a tiny country, one of the poorest of EU, but we've been progressive and have quite a good EV infrastructure and subsidy from CO2 sales to Mitsubishi a couple of years ago. Tesla has sold 5 cars here that are already here and probably many more on the way. So due to interest they decided to do a test-drive weekend here. So on Saturday morning at 11AM they sent out to everyone who'd shown interest in Tesla an e-mail inviting to the event and asked me to disseminate it on the Facebook fanclub of Estonia as well (~2400 members). By today morning I got an e-mail from Tesla that I should disseminate that people should stop registering as they are multiple times overbooked Within 48h of a weekend over 330 people had registered to the event. In every communication it was clearly stated that due to limited slots the event is for potential customers only.
And that's a small country outside core markets with no Tesla sales, no Tesla service and no superchargers within 1000km showing in Winter 2014 map. Now contemplate what that means for the other, bigger countries with Tesla presence. In any case, Tesla was really surprised by the huge huge interest and are contemplating addon events here
While most people on this thread appear to be pessimistic on Europe sales in the next couple years, I'm thinking sales will pick up as more service centers, stores and superchargers open up this later this year.
While there are notable challenges as discussed in this thread, Tesla has already secured their European "beachhead" in Norway that will allow them to spread into other European countries.
Service Centers in Europe
19 currently
23 coming soon
Stores in Europe
28 currently
18 coming soon
Superchargers in Europe
14 currently
? coming soon (my guess is that Tesla opens 20-40 new superchargers this year in Europe)
There is also a Model S test-drive event in Helsinki Finland, on the 24th of April. The first Tesla-originated such event here, I believe.
Test Drive Model S in Helsinki | Events | Tesla Motors