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The race car market is only so big, however — although as Wright puts it, it’s got “great halo effects and good margins.” That’s why Wrightspeed also plans to use its hybrid drive-train system technology to eventually sell into the medium-duty truck market, and is starting out by selling a hybrid conversion kit to companies with truck fleets.
As TruckingInfo put it, medium duty trucks — those commercial vehicles that haul anything from food to furniture — are “the workhorses of the American economy,” and use over 8 billion gallons of fuel per year. Reducing this fuel consumption by just a fraction is both a major market opportunity and can also make a significant dent in carbon emissions. Financier T. Boone Pickens is also eyeing this market by backing natural gas truck conversion kits...