As with many people I was quite disappointed in the Q1 P&D numbers. So, it got me to thinking how could Tesla increase demand
other than dropping prices. I am looking at low-cost options. As we have found dropping prices hurts margins, tarnishes Tesla’s “luxury” image and hurts us owners by depressing resale values. If this is best in a separate thread, I am good with that, but would like to get your thoughts on these ideas:
- Fast track battery production in the USA – The Model 3 lost the tax credit this year, effectively raising prices 15-20%. Since the battery pack is identical to the Model Y, do what is needed to gain the tax credit giving the customer a significant 15-20% price reduction with little impact to margins.
- Add Vehicle to Home capability – Like Ford and Kia vehicle to home (20A 120V outlets or even a 40A NEMA 14-50) plug would be a great improvement in functionality allowing one to power their refrigerator and/or even a mini-split heat pump in the case of a disaster or power outage. I hear the onboard charger may already have this capability. If not, it can likely be added for a modest cost.
- Consider a hatchback design for the Model 3 – I was disappointed that the much larger Model 3 was able to carry considerably less than my tiny Volt. A hatch back design as we see with the Model S is very handy and useful for carrying larger items.
- Give FSD for a year – For nearly $0 cost to Tesla give a full year FSD to all buyers. After a year people can then order or get a subscription after they had a plenty of time to see what the package really has to offer and learn to depend on its functionality.
- SuperCharge Destination Charging – Partner with the National Park Service and/or State Parks to install Tesla destination chargers. We saw this in Canada and it is a great way to subtly advertise Tesla, to a crowd that is likely open to an EV. It also helps to combat range anxiety by showing the public that charging is available even in remote park destinations.
- Give Sales People Demo Cars – The sales people I have met are nice and friendly, but have almost no practical knowledge of EVs. Allowing the sales people to take a car home would help to educate them. It would be a nice perk for sales people, ensuring quality applicants, and it would greatly increase the demo fleet that could be sold at a discount without discounting new cars. Maybe even extend this to mechanics as well.
- Proceed with the Model 2 – Even if it needs to be a $30K car, let Wall Street and the majority of the world know there is a smaller car coming. Much of the world is used to cars smaller than the Model 3. With only 5 models to choose from Tesla can definitely benefit from more models.
- Add an option for a tow hitch on the Model 3 – Many Model 3 owners carry bikes or an occasional trailer. Like with the similar Y offer a hitch for $1000 as costs are likely less than $500.