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By signing franchised dealers, Fisker will have an immediate nationwide retail presence for its $87,900 hybrid-electric Karma sedan. So far Fisker has assigned dealerships for 37 territories. The company wants to expand to about 40 territories signed by year end.
Tom Price's Price Family Dealerships will handle northern California for Fisker, but he doesn't fault Tesla's process.
"It's fine for Tesla to sell a few roadsters a month with a factory store model," Price said. "But selling cars in any kind of volume, you need a retailer who understands the market; who can deal with used cars, service and customer follow-up."
Fisker's requirements for Price were relatively low: a distinct sales display area with a carport, as well as the purchase of parts inventory and availability of trained mechanics.
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Fisker's first dealers
These dealers have signed up for Fisker Automotive franchises.
COMPANY | DEALER | FRANCHISE TERRITORY
Barrett Holdings | Charles Barrett | San Antonio
Bergen Jaguar | Dennis Squitieri | Bergen County, N.J.
Bergstrom Corp. | John Bergstrom | Green Bay, Wis.
Borton Automotive | Kjell Bergh | Minnesota
Capitol Cadillac | Daniel Jobe | Maryland
Century Automotive | Tracy Jones | Alabama
Classic Cadillac/Subaru of Atlanta | Mike Domenicone | Atlanta
Dorschel Automotive | Richard Dorschel | Rochester, N.Y.
Elder Automotive | Rob Elder | Tampa Bay, Fla.
Fields Auto Group | Dan Fields | Orlando, Fla.; Illinois; British Columbia
Flow Co. | Don Flow | North Carolina
Frank Kent Motor Co. | Corrie Churchill | Fort Worth, Texas
H.A. Ott Motor Cars | Chip Ott | Philadelphia
Jaguar of Great Neck | Jack Weidinger | Long Island, N.Y.
Jake Kaplan's Limited | Sheree Kaplan | Boston, Rhode Island
M2 Motors | Bernardo Moreno | Ohio
Manhattan Motor Cars | Brian Miller | Manhattan, N.Y.
Marvin K. Brown Auto | Dave Grundstrom | San Diego
Miller Motorcars | Richard Koppelman | Greenwich, Conn.
O'Brien Auto Group | Mike O'Brien | Washington state
Palm Beach Motor Cars | Robert Simpson | Palm Beach, Fla.
Patrick Dealer Group | Martin Stilwell | Illinois
Plaza Motors | John Capps | Missouri
Price Family Dealerships | Tom Price | San Jose, San Francisco, Sacramento
Rickenbaugh Cadillac | Mary Pacifico-Valley | Denver
Roger Beasley Highline | David Stein | Austin, Texas
Ron Tonkin Family | Ron Tonkin | Portland, Ore.
Serra Automotive | Joe Serra | Michigan; Pasadena, Calif.
Shelly Automotive | Damon Shelly | Orange County, Calif.
Sullivan Luxury Cars | Mike Sullivan | Beverly Hills, Santa Monica, Calif.
Ted Britt Auto Group | Raymond Britt | northern Virginia
Warren Henry Autos | Warren Zinn | Miami