chronopublish
2008 Roadster #VP27
personally, i think Tesla is going to have to start advertising in the near future. it's great to get by on word of mouth when you're a niche automaker, but when you are talking about being a major volume player, you have to keep yourself in the forefront of peoples' minds who don't really devote much headspace to cars. and that means jumping in front of their eyeballs during commercial breaks and other ads.
a secondary benefit would be that, just like every other major manufacturer, Tesla would then be pumping monetary incentive into the media .... not that advertising dollars effect how news of a company gets reported .... /s /s /s /s /s /s /s
Do you think Tesla has some kind of religious aversion to TV commercials?
Of course they don't. They'll run commercials just like every other auto manufacturer if and when they need them to drive ongoing demand. The fact that there is no indication they are planning to run commercials is an extremely bullish sign that demand is too high to justify it.