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So many of these are just busy busy busy. Keep it simple. For that reason I chose #108.
And in my past life, I used to contemplate these things from time to time. Most of these are way to frenetic.
I actively dislike 160, 157 and 128, and all their 'family' members, too. 74 and its clones are way too hard to read as TMC.
They are. 108 looks nice and I see it has a lot of support, but I still can't get past why we'd want to pattern our logo after Nissan. The finalist entries look like the Maserati trident, Honda/Acura, and Nissan. Of the finalists, the only ones that I don't find too busy or immediately associate with another marque are 32/158 (are these actually different in any way?) and 161.
I feel like ::kyou:: understood the design brief. A vague nod to Tesla, with a letter-based logo that has the letters clearly identifiable.
Fully agree on all of these.
I like #72, but let me offer some feedback overall on what you might want to select -
- Should work well in one color (does not rely on color separations or gradients)
- It should work big or small
- Something that clearly identifies with Tesla's logo (i.e. reinforces the "T"), and not some other commercial product (e.g. I see some that looks like clones of the Nissan or
- An overall shape that is distinguishable at a distance
- Avoids too much detailed linework that can get lost in reproduction or when used on certain materials
- The logo should be able to stand by itself (i.e the letters should be recognizable and not require explanation with "Tesla Motors Club" byline).
Hope that helps and good luck!
I can't say I agree. Making the lines slightly thinner doesn't negate the fact that 1) It looks like a car logo, which was explicitly warned against in the design brief, and 2) That, worse, it bears a striking resemblance to a competitor's actual logo (Nissan uses a circle with all-caps letters directly through the center, exactly like 108 and 109).109 for me (I think which solves the Nissan logo issue with 108, which is my second best choice).
We're exploring options for a new TMC logo and have put up a contest on 99 designs. I think a few have potential.
Logo design contest | Tesla Motors Club Logo - Modern, Simple Design | Entries | 99designs
Please take a look and offer constructive feedback.