@Featsbeyond50 is probably thinking of this quote from the annual shareholders meeting in May, not the Q2 earnings call...Thanks for looking for that. Here's the transcript of the 2023 Q2 Conference Call, and the word "niche" does not appear:
Tesla, Inc. (TSLA) Q2 2023 Earnings Call Transcript
Tesla, Inc. (NASDAQ:NASDAQ:TSLA) Q2 2023 Results Conference Call July 19, 2023 5:30 PM ETCompany ParticipantsMartin Viecha - VP, IRElon Musk - CEOZachary...seekingalpha.com
Perhaps you are thinking of something else? Here's what Elon said about Cybertruck on the Q2 Conf. Call:
Martin Viecha:
Elon Musk:
Lot's of talk about demand, and the schedule, and ramping, but nothing I see from Elon about Cybertruck being "niche".
Cheers!
"There will be a S-curve production. So it will be slow at first, and then ramping up. I guess we will see what the demand is but we are likely to make 250,000 a year – maybe more. It depends what the demand is like."
(From Fred at Electrek)
Elon Musk puts Tesla Cybertruck production estimate much lower than anticipated
He later added that he believes it would be between 250,000 and 500,000 units a year. The CEO also said, “It will be hard to make the Cybertruck affordable.
I don't think Elon used the word "niche". That came from analysts.