For long timers it’s quite interesting to think back to how things were when Tesla was lower scale and then consider the paradigm shifts the company forced, in order to reach the next level. Big bold moves that are now taken utterly for granted.
To take two cases:
1) Sept 2012: Road trips were tricky and seemed to place a practical limit on demand for EVs. And then along came the blog post on vertically integrated superchargers. Seemed so obvious once it was announced. And before you knew it, superchargers were everywhere.
2) Feb 2014: Tesla was using a large portion of global Li Ion production for a statistically insignificant share of auto production. And then the Gigafactory was formally announced, and a realistic pathway to the mass market Model 3 programme opened up (or Model E as it was then known). This seemed to many off the scale nuts. “You’re gonna build the world’s largest building in the Nevada desert to make batteries?”. And yet before you knew it, the Gigafactory was churning out cells “like a machine gun” and Tesla was profitably selling hundreds of thousands of EVs per year.
Other quite sudden paradigm shifting announcements which might compare very positively in the future include:
- Oct 2014: the installation of FSD hardware in every vehicle
- Oct 2016: solar glass roof
- Apr 2019: proprietary chip for FSD
- Nov 2019: the exo-skeletal form factor of the cyber truck
Add or pick your favourite.
So where does this leave us with respect to Apr 2020 and Battery Day? What will be the announcement that will come to quickly be seen as obvious and taken for granted, but could barely be conceived by the masses beforehand?
I don’t know but it’s quite exciting isn’t it?