Nikola is not totally fake. In essence it's a design company that's made a bunch of designs for vehicles, and a few prototypes. I can see why Trevor is proud of these, because the designs are pretty well done. However, the enormous problems are:
WIth that in mind, maybe NKLA is worth a couple dozen million dollars at best. It's basically a company with ~350 designers & PR people, who create prototypes that nobody knows whether they are actually feasible, and who create hype around these prototypes. Nikola is basically a design studio with a PR department, and perhaps a handful of (probably mediocre) engineers sprinkled in.
- Designing the machine that makes the machines is orders of magnitude harder than designing the machine. Elon has stated this numerous times.
- Anyone can make a great prototype, and claim certain specs and price. Being able to produce said vehicle with those specs, at that price point, and have sufficient margin for profitability, is another thing entirely. Even if Nikola (or its outsourcing partners) are able to create the production facilities, there is no guarantee that the products will have the same specs and price as the prototypes. The Tesla Roadster had to be sold for much more than originally promised.
- Even if they manage to build out production capacity, and produce the products as promised at the quoted prices, we have absolutely no idea if any of them will sell, because the pre-orders are a joke. We don't know if any company will buy hydrogen trucks (probably not), we don't know if any people will want to buy the electric water vehicle (maybe?), and we don't know if their truck design will be able to compete with the incumbents, the CyberTruck, and the Rivian truck.
- Nikola is spending way too many resources, and Trevor is spending way too much of his time, on things that are unimportant. Nikola World 2019, the Tesla lawsuit, the interviews with YouTube investing channels, etc. are not what Nikola should be focussed on right now. Most of its customers aren't even consumers but businesses. You don't need to advertise and increase brand awareness to sell trucks to businesses, you just need to offer a cheaper and better product.
Law suits with Tesla was a brilliant marketing move. I didn't even know their company exist before that lawsuit. It was a good way to show the world that they have some secret sauce that even Tesla is infringing on their ip. Probably fake news but brilliant. It is one of the reasons why people FOmo so hard thinking they are the next Tesla.
The guy is a sales man, that's why there's more bark than bite to the company.