Just wanted to point out how clear it's become over the past 2 quarters now about how much the US Tax credit system F'd over Tesla's organic growth and especially us investors. I can't really be that mad at Elon for the logistics woe's over the past 2 quarters because he and Tesla tried to the right thing by getting as many Model 3's to US customers as they could before the US tax credit got cut in half.
The issue is that it has completely screwed any chance at doing the Model 3 ramp organically and more importantly......correctly. They essentially completely focused on US logistics during Q3 and Q4 and actually overdid logistics for US. They spent and wasted money that should have been spent getting logistics ready for 2k/ week in Euro and in China. Here's how the process went:
Q3 - Only focused on US variants, enough demand for only high end US variants for that quarter. Didn't give ANY focus to getting production or logistics ready for overseas. Posted big profit because logistics is much more simple but also wasted money on things like overtime for delivery employees, re-touch up of cars, etc...
Q4 - Not enough organic demand for only high end variants, so they introduce Mid-Range, probably earlier than they would have wanted to. Only focused on US production to maximize how much customers get cars before tax credit gets cut in half. Again, no focus on overseas production variants or overseas logistics preparation. Again, wasting money on the end of quarter rush. No inventory to act as buffer financially to start overseas production and shipping. Posted profit, but smaller because of wasted logistics money and sales to try and get as many cars into customers hands.
Q1 - US demand is still not organic yet because of how much production they gave US in Q3 and Q4. Tesla had really high goals of being able to start overseas production and get overseas logistics figured out...….all in in quarter. No inventory buildup at all for overseas and limited inventory for Model 3. Cell production still constrained so can't make up the difference in volume. Add on that they decided to the Raven update for S/X which further eliminates any financial buffer.
Q2 - Still dealing with the ramifications
Now here's how it should have gone down...….organically:
Q3 - Model 3 High end variants only....with 60-70% for US markets. The rest for overseas. Allows them to get their logistics figured out without wasting money. No 300+ million profit....more like break even because they have to fill inventory for overseas.
Q4 - Model 3 high end variants only, 50/50 split between US and overseas. Logistics increases as ramp increase for both US and overseas. Prob a profit of about 50-100 million or so
Q1 - Introduce Mid-Range across all territories, increase production as Mid-Range uses less cells. Prob profit of 50-100 million
Q2 - Introduce SR, increase production as SR uses less cells. Logistics increases organically as production volume increase. Profit stays stable at 50-100 million.
Q3 2020 - Profits start to grow organically much quicker as production ramp continues.
This is how it should have gone. If you're mad at Elon right now, you're mad at him for doing the right thing for customers. That has obviously blown up in Elon and Tesla's face. If I have any blame for someone, it's actually probably Deepak. Like come on man, you should have been able to forecast how the non-organic approach was going to be an issue.