And where does the money come from to pay for more employees? Is there a company that follows those standards?
.. Which would be:
>>Tesla do need to establish and meet some very basic customer service standards:
- Respond materially to 80% of emails in 4 working hours and 99% in 3 working days
- Respond to voice mails within 4 hours, even by email or text message
- Ensure voicemail boxes never fill up
- Answer the phone at customer service within 5 minutes
>>Wouldn't take a lot of extra staffing expense to improve their service to these levels.
Well yes it would add staff.
For Service Centers: they should add some front-office customer-interaction people. Some locations are OK (ex: Marietta, GA) some aren't and will need (say) an average of 2 extra staff for half their 378 centers, == 378 people at a loaded cost of $70Kpa each, which computes to quarterly bottom line impact of $6.6M. Very affordable.
For the Sales process: Each online Sales Rep needs an assistant to manage customer interactions when Tesla has no news or when the customers are beginning to freak out. I don't know how many Sales Reps they have, but it must be a bunch.
With (say) 50K deliveries in final month, assume each online Sales Rep can handle 5 deliveries a day, 100 in a month, that computes to 500 Sales Reps. Assistants are cheaper (but need office space) so (say) a loaded cost of $50Kpa each for a quarterly bottom line impact of $6.25M. Again, very affordable.
For the 1-800 line, with its 30 to 60 minute waits, you have a classic Queuing Theory issue. You only really need to add staff proportional to the number of callers who drop off before the phone is answered. Tesla will have data on that, but they probably need only about another 10% to 20% more staff to get typical waits down before to 5 minutes. Getting answers down to the third ring, for example, requires having idle staff, but getting most calls answered in 5 minutes doesn't normally result in significant idle time. I have no good feel for the cost here, but something in the range of $5M - $10M per quarter?
Based on this crude financial analysis, fixing Tesla's customer responsiveness issue would cost around $20M per quarter, perhaps $25M.
This doesn't address people who think they deserve a loaner or other special treatment, and perhaps S&X customers do deserve them if the car will be in the shop overnight, but that's another issue.